In all the bustle of FYP and school, I am also struggling with working part time as a designer for Fleawhere, on a part time basis. I’ve been handling quite abit of the BTS for the design however this event [ Tai Fantastic] is one of the biggest and most tedious projects I have taken so far.
Here’s abit of an insight!
Happening at Tanjong Pagar Railway Station on the 12th of September. The project brief requires that I create visuals for the event day, editorials, press kits and goodie bag contents. Overall, prepping for this event has been fun! Though I must say that it is not as strict and as organized as what is done in school and the craft required is quite extensive. This post will show more of the processes and the mistakes I’ve made.
Part 1: Logo Process
Tested out both icons and typographic logos but I did not feel it would have conveyed the message well.
Part 2: Handcrafted Press Kit Process
The press kits are to be sent to media partners to invite them as a VIP.
Given that it was a Thai theme event, I decided to make the press kit resemble a take away bowl of Tom Yum Soup! Initially it was to be presented in a coconut but due to the inability to find empty ones in bulk, I had to resort to using things more modular and available. To add to the vintage feel, I bought the everyday takeaway bowls from SKP and covered them with strips of Basa wood. Overall crafting each individual bowl was not a pleasant experience as it was very time consuming.
Mistakes were made but I’ll still smile for the camera.
Because the bowls were tapered, it was hard to make a sleeve for the bowls. Initially I tried using triangle cuts [ See above] so that the wood may bend and wrap around it. That failed terribly as baas wood is soft and easily broken when there are sharp points.
In the end , I resorted to the simple Straight cuts and glued them down in groups of three. Adjusting slightly where the bowl curved more such that not all the planks of wood are had parallel lengths.
Before I could proceed with what was inside the press kit, I had to understand the point of view as a media partner and the purpose of sending this Press Kits to them .
So, A media partner would like to know
Why they are receiving the package.
About the event and what to expect for that day
Sponsors and their Logos
About the hosting company [ Fleawhere]
VIP ticket and pass
That being said , I had to organize and do the write ups for the prints. It did not help that there were still sponsors and attraction that were not confirmed.
So after discussing with the team, it was concluded that the press kit would contain four things.
An about booklet for the event .
An about booklet for the organizer .
A train ticket that can be exchanged for a VIP pass and goodie bag .
A card with the sponsors and partners for the event.
Here are the contents are stated!
Above is a booklet about the event. This one was very tricky as it had to be vetted by my boss and also vetted by the sponsors and other organizers. I learnt that the processing time for approval is quite long as in the corporate world, this has to be checked through by many company heads. So it is best to send the draft a early as possible.
As seen above , even after the print was produced , there were still changes to be made. But it is still somehow acceptable here due to the fitting cover up! [Thanks boss.]
When you print , check for typo first. Don’t make my rookie mistake. Ps. also the dates were printed wrong.Thankfully this was only a two piece print!
I guess another though thing is the measurements . I had to measure the diameter of the top and bottom of the bowl and the fact that it was tapered downwards meant that as I added more and more layers below , I had to reduce the size of my prints according to their sequence!
It was risky that I did not use any test prints, however I used paper cuts as a mock up measurement!
lastly , the image above shows a single page for the booklet about the organizing company. Ultimately, this was the most fun as I could craft out each pop up design! I didn’t really think too much about it and so was rather pleased at the way it has turned out!
The Street Dance Culture in Singapore. A dissection. Just a bunch of research, reflections and issues!
Street dance is the term used to describe vernacular dances in an urban context. Vernacular dances are often improvisational [ Freestyle] and social in nature, encouraging interaction and contact with spectators and other dancers. While many associate street dance culture with the Hip Hop Scene , street dance culture consists of a mix of other dance genres such as Popping ,Locking , House and Waacking. Though it is notably true that it was through Hip Hop that Street dancing was popularized.
But before we can dissect the issues of Street dance Culture in Singapore, we must first understand its history and the stories behind its birth. Below is a documentary of the beginnings of Hip Hop and how it has changed over the years.
Hip Hop was a revolution and a peaceful one at that. Here’s another link on the history of Hip Hop , and the evolution of the street dance culture!
So as seen in the documentaries above , the essence of street dancing is not just a form of art but its more cultural than anything. For the OGs [Original Gangsters – A term for the first generation or people of a particular style or gang] the Hip Hop culture saved them from the violence and destruction that was common for the people in the Bronx. So one can only imagine how significant and important it was for the people living there during the 1980s. Afrika Bambata , turned from being a notorious gangster to being the founding father of Hip Hop , a culture that stood for peace , Love , Unity and Having Fun through the means of four forms of self expression. Also Commonly known as the four Pillars of Hip Hop.
These are Graffiti , B-boying [Dance] , Rap and DJ. These forms of expression enable the artist to express themselves though different mediums .
Visual aesthetics was expressed through Graffiti.
Body awareness and movement was expressed through dance.
Poetry ,philosophy, language and thought was expressed through Rap.
And lastly , rhythm and music was expressed through DJ.
All these allowed anybody to “fight” with each other without the violence. Thus, it is so, that Hip hop was as much way of life and a way out of violence back then. For some, especially the OGs who are still alive , it is Still so.
THE SINGAPORE INPUT
Jump forward 20 -30 years and Hip Hop has taken over the world. Different cultures have uniquely adopted Hip Hop and evolved it into something they can own. [ie. Street dance culture in Korea is very different to the street dance culture in LA. Just google it.] However, the key essence of the culture still remains the same throughout, social in nature, encouraging interaction and contact.
Through dance we express and focus on the voice we wants to bring out. Should one be into the Hip Hop culture, they will realize the need to have a backbone when it comes to an opinion or truth, is essentially crucial.
If you are a Lioncity kid, You’ll have an inkling where this is headed. Singapore isn’t very well known to be too expressive. Most locals know that we rather keep to ourselves in the comforts of silence and its sadly, very typically Asian. We are told to follow the rules and behave within a social norm as if all cultural rules made any logical sense in such a globalized world. I cannot comprehend how much richer the Singapore dance culture would be if we didn’t have these Culturally-imposed-everyday restrictions. Everyone knows that the only way to grow is to be uncomfortable. So sometimes breaking a social norm , that’s not against the law, would do us really good.
Over categorizing of space or shyness? : No doubt in a modern society, the availability of facilities have increased and since been catered to different needs. More and more dancers are able to use studios available for rent. In fact, the lack of affordable studios was one key driving factor to the popularity of street dance in the past. So having studios to dance in is good! But in the scene, some dancers are being firm that the definition of street dance is that it still needs to be in the streets from time to time. This is because the essence of the art is that it should be made public. Yet, the go by the book society in Singapore finds dancers a nuisance should they dance in public areas.
Dancers have also been chased away on occasions too. Below is a thread that mirrors the claim above. [ A screenshot of a conversation started by a well known street dancer in Singapore.]
Apart from the strict rules about what we can and cannot do in public spaces, another reason why dancers may not want to dance on the streets is because they are shy of judgement from other dancers and passer-by. As a street dancer myself, one of the frequent questions I’ve been asked is “Don’t you feel weird dancing in public like that?” most of the time it implies that it is weird to dance in public. Rather , that I am weird to dance in public. So it seems that the push for street dance to be done on the streets is not merely for tradition’s sake, but rather for statement and personal voice. Essentially, street dancing is tantamount to performing for a public audience and that requires immense confidence and emotional strength. If dance is communication then shouldn’t it be important that we have such confidence?
So a few question are , should the traditions and essence of the street dance culture be respected and kept? or should dancers adhere to what is expected within Singapore’s social culture?
2) Choreography , Freestyle or both? : Dance to me is a communication. You could say a choreography is like an essay that is planed and written while free styling is more of a casual talk with friends and the everyday chit chatter. Both are important and both are useful, but not mutually exclusive. Yet there has been a lot of flak between the dancers in the community. Usually, dancers either stick with choreography or freestyle but rarely both. So this is an issue worth investigating, after all, dance IS dance and should dance be pursued as an art , one would think to perfect it in both areas to the best of one’s ability. I notice a lot of politics in the scene of what is considered dance Culture or not. And also questions raised about weather the new style is an elevation of the old or just “Trash” as some of the OGs have already stated. Where exactly do dancers draw the line when it comes to genre? When asked , many of my dancer friends would state that as long as one would be happy, let them dance the way they want to.
3) A mere hobby . an Art or Career ? : Another issue raised is about the appetite of dancers today for learning and improving. As seen in the documentaries shared above, the street culture was a reaction culture and when people wanted to learn and improve, they would have worked hard and cherish whatever lessons they could get because unlike today, classes and dance events were not as easily available as it is today .
This was quoted in a recent blog post by Marzipan , a well know street dancer:
“I don’t rant that often on social media but here is an exception, there’s one thing that’s really bugging the hell out of me right now and that is the state of the street dance scene in Singapore. Yeah it’s all flowery and good and everyone is happy right now but here’s the thing. That IS the problem- where is the struggle, the hardship, the tears, the sweat and blood?
Yin and yang is so important in this world and if you are in a relationship with only smiles everyday, you know there’s something not right and waiting to blow up. The “new” generation is now built on a bed of roses and given so much support, guidance, positive words and sweets that they forgot what it’s like to be hungry. Maybe it’s our fault for indulging them. Maybe it’s because we grew up hungry ourselves that now we are stuffing the new generation with food for thought.
A hungry man will fight harder than anyone else for a piece of the pie.
We are being served so much that we don’t care about food anymore.”
Perhaps other questions to ponder about are: Is having so many dance classes at the fingertips making dancers of today less driven to work hard and push themselves during classes? Have dancers started to rest of their laurels? Should a hobby be an excuse to not do the best we can?
4)The representation of women: This perhaps is one of the main issues I would like to focus on. Based on personal experience, many female dancers have expressed that the “Battle grounds” is an unfair playing field, stating that men are equipped to be physically stronger and therefore better at dance. I for one, would disagree about the strength because girls have already been proven to be able to attain strength that is equal to men, no doubt that is subjected to differ on a case to case basis. Also another reason as to why I would disagree would be that the quality of dance should not and cannot be defined by strength alone.
Yet, in the hip hop scene, girls win lesser and I suspect it is not due to a bias , where men are being preferred but rather due to another form of cultural resistance. Asian girls are expected to be demure and feminine. I have been told many times by my mother that the way I dance is very “rough” and “aggressive” and more so , I have been labeled as “one of the guys” because society believes I am “manly” when I dance. Despite the fact that I am considered quite feminine in terms of the Hip Hop culture. It is obvious that the definition of femininity clashes head on when the Singapore Culture is introduced to the Hip Hop Culture.
From what I see, most girls in Singapore prefer to dance genres that emulate femininity. Genres such as street jazz or waacking is considered more sexy and girly. That being said, I cannot help but ponder if the preference of female dancers for such genres is shaped and somehow subconsciously dictated by a cultural construct.
I also wonder if females who do battle with Hip Hop lack confidence and hold back their full potential because of the narrative that females have to be demure.
What I like about this documentary is that it uses juxtapositions to bring the audience into the shoes of the main character. To be honest, though the film was beautiful it was hard to watch. It portrayed clearly how many obsess over perfection in the ballet community. Though it is for practical reasons because the academy wants only the best of the best, it is not necessarily healthy to young children who have innocent dreams and aspirations, such as Alla. It is no doubt brutal to the child’s self esteem, who may see her worth solely based on her acceptance into the academy.
As for the cinematography and aesthetic, I felt that the film was amazing. One that is obvious is the use of juxtaposition. The line of old judges contrasting the line of young dancers. The childishness of Alla contrasts her mature determination. [ Sense of adult dream Vs. Childish distractions]
Another point to note would be the camera angles used. The close up shots that depicts the physical closeness of Alla to the people around her, from the medical check up scene to the intimate moments between her and her mother ironically are also filmed in moments of discomfort for Alla. Perhaps this is a reason as to why it was so upsetting to watch. Because though the audience are presented with the rawness of her discomfort and pain, we have no choice but to agree that it was necessary for her to pull through with it in order to achieve her dreams.
Noun: using pictures or interviews with people involved in real events to provide a factual report on a particular subject.
Now I procrastinate quite a bit so what better way to do so than to watch documentaries right? I love learning vicariously ! I’ve always been keen on documentaries. Perhaps it was the pursue of knowledge and what was considered unique that pushed me to watch countless hours of theses documentaries.