In all the bustle of FYP and school, I am also struggling with working part time as a designer for Fleawhere, on a part time basis. I’ve been handling quite abit of the BTS for the design however this event [ Tai Fantastic] is one of the biggest and most tedious projects I have taken so far.

Here’s abit of an insight!

Happening at Tanjong Pagar Railway Station on the 12th of September. The project brief requires that I create visuals for the event day, editorials, press kits and goodie bag contents. Overall, prepping for this event has been fun! Though I must say that it is not as strict and as organized as what is done in school and the craft required is quite extensive. This post will show more of the processes and the mistakes I’ve made.

 

Part 1: Logo Process

Tested out both icons and typographic logos but I did not feel it would have conveyed the message well.

 

Part 2: Handcrafted Press Kit Process

The press kits are to be sent to media partners to invite them as a VIP.

 

The Cover

Given that it was a Thai theme event, I decided to make the press kit resemble a take away bowl of Tom Yum Soup! Initially it was to be presented in a coconut but due to the inability to find empty ones in bulk,  I had to resort to using things more modular and available. To add to the vintage feel, I bought the everyday takeaway bowls from SKP and covered them with strips of Basa wood. Overall crafting each individual bowl was not a pleasant experience as it was very time consuming.

Mistakes were made but I’ll still smile for the camera.

Because the bowls were tapered, it was hard to make a sleeve for the bowls. Initially I tried using triangle cuts [ See above] so that the wood may bend and wrap around it. That failed terribly as baas wood is soft and easily broken when there are sharp points.

In the end , I resorted to the simple Straight cuts and glued them down in groups of three. Adjusting slightly where the bowl curved more such that not all the planks of wood are had parallel lengths.

 

The Content

Before I could proceed with what was inside the press kit, I had to understand the point of view as a media partner and the purpose of sending this Press Kits to them .

So, A media partner would like to know

1. Why they are receiving the package.
2. About the event and what to expect for that day
3. Sponsors and their Logos
4. About the hosting company [ Fleawhere]
5. VIP ticket and pass

That being said , I had to organize and do the write ups for the prints. It did not help that there were still sponsors and attraction that were not confirmed.

So after discussing with the team, it was concluded that the press kit would contain four things.

1. An about booklet for the event .
2. An about booklet for the organizer .
3. A train ticket that can be exchanged for a VIP pass and goodie bag .
4. A card with the sponsors and partners for the event.

Here are the contents are stated!

Above is a booklet about the event. This one was very tricky as it had to be vetted by my boss and also vetted by the sponsors and other organizers. I learnt that the processing time for approval is quite long as in the corporate world, this has to be checked through by many company heads. So it is best to send the draft a early as possible.

As seen above , even after the print was produced , there were still changes to be made. But it is still somehow acceptable here due to the fitting cover up! [Thanks boss.]

When you print , check for typo first. Don’t make my rookie mistake. Ps. also the dates were printed wrong.Thankfully this was only a two piece print!

I guess another though thing is the measurements . I had to measure the diameter of the top and bottom of the bowl and the fact that it was tapered downwards meant that as I added more and more layers below , I had to reduce the size of my prints according to their sequence!

It was risky that I did not use any test prints, however I used paper cuts as a mock up measurement!

lastly , the image above shows a single page for the booklet about the organizing company. Ultimately, this was the most fun as I could craft out each pop up design! I didn’t really think too much about it and so was rather pleased at the way it has turned out!

Want to see a sneak peek into how it will look like?  Go Crazy Here .

That would be it for now! Updates on the final deliverables will be coming soon!