typography [work in progress #02]


work in progress #02

Concept: #MovieParody
  • Using movie posters to communicate selected attributes
  • Identifying movie characters and how they relate to my attributes/ me
  • Character study; whether the movie poster justifies the actual content of the movie, if not how to?

Group Consultation takeaways
  • Looking into different movie posters of other Countries/ Languages
  • Manipulating other ways of showcasing my name as typography
  • How audiences see the poster VS how the producers want the audience to view
Looking into different movie posters of other Countries/ Languages

*How Audience sees the poster VS how the producers want the audience to view

Previously, I only chose to use movies that I have watched for my research. Most of the movie only consist of english movies from America and United Kingdom. It was pointed out that appeal of movie posters to audience differs from Countries/ Culture. (for instance Bollywood Movies 😉 )

Therefore I decided to look at movie posters from across different Countries and attempt to decipher the genre and film styles. (note: I looked at posters of films I haven’t watch)

After which, I will compare the actual content by reading the Plot Summary to gage my deduction skill.


A Perfect Day (Italian Film)

images-2HT’s thoughts: Movie poster depicts the 5 main characters looking down towards probably a suspect through interrogation. The characters all stare with a solemn expression. The 5 main characters consist of 3 males and 2 females of different age group. The bottom 2 males placed with bigger than the rest look to be the main characters. The backdrop shows a sky depicting the 5 characters may be outlaws on the run. Movie poster gives off a Crime/ Adventure/ Thriller genre.

Actual Plot Summary: As Sophie and her seasoned colleagues Mambru and B race against time to save the water supply for an abandoned community, they must outwit pedantic UN bureaucrats, military factions and exploitative local criminals – all the while cleverly distracting Mambru’s ex-lover Katya, who has flown in from head office to shut their mission down. A dead cow, an un-cooperative supplies store and an angry dog tied to the length of rope they desperately need: the team and their guide negotiate the seemingly simple task of extracting a dead body from a well, but staying sane proves to be the biggest challenge on this not-so perfect day. Genre: International/Drama/Comedy (Taken from rotten tomatoes.com)

Deduction Result: Far off | Epic Fail

Hunterrr (Bollywood Film)

hunterrr-brand-new-poster-mandar-ponkshes-naughty-thoughts-on-display-1HT’s thoughts: Poster shows the cross section of the main protagonist’s mind. His mind is filled with loosely dressed ladies, and an explicit position somewhat hidden. The main protagonist’s face is showing a longing expression. Also, the complementary colours of the blue of the background complements the red from his shirt. This may infer to a simple plot. Movie poster gives off an Adult Comedy/Romance genre.

Actual Plot Summary: Mandar, an ordinary guy is obsessed with sex and chases girls until he meets Tripti and decides to settle down with her. Genre: Adult/ Comedy/ Romance (Taken from IMDb.com)

Deduction Result: Close | Passed

Lost in Hong Kong (Chinese Film)


HT’s thoughts: Movie takes place in the heart of Hong Kong with the showing of the iconic billboards of the Hong Kong street. Shows 4 different characters reaching out. The characters are dressed and looks really different. The biggest character in the poster looks to be the main protagonist and the heavily tattooed guy beside him shows some sort of comedic relief. This is in contrast to the 2 other female characters who are really beautiful. This gives off an unlikely pairing of the clique, probably meaning something  happened to tie the 4 characters together. Movie poster gives off a Comedy/ Adventure genre.

Actual Plot Summary: The film follows Xu Lai, a former artist whose dreams were dashed when the responsibilities of life set in. With his life now revolving around his wife Cai Bo who is obsessed with having children, the quirks of his eccentric family and his mediocre, ordinary existence, Xu Lai hopes to reconnect with his first love Yang YIi on an upcoming vacation. However, his hopes are dashed when he finds himself wrapped up in a murder investigation that proves truth is often stranger than fiction.

Deduction Result: Fair | Passed

From the exercise done, I am able to further understand that the movie poster may not be able to convey what the actual movie is about. Movie posters as appealing as they are made to be, have to appeal to the right audience.

Therefore, for me to communicate my attribute as per movie poster, I may need to show more of the character than the actual movie. This will means character study of the movie protagonist is essential to judge regarding the movie poster VS the actual movie. The typography has to be able to convey the attribute and at the same time draw relevance in conjuncture to the movie genre/ character.


To Be Continued.


Author: Heng Tong Foo

in pursuit of happiness.

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