PROCESS

Location: Clarke Quay

Words associated with location: Night life, bars, clubs, shopping, tourist attraction, food, restaurant, colourful, neon lights

Concept: Clarke Quay at night = All about the night life!

Quote: “One More Shot”

Photos shot at Clarke Quay

Looking out for letters in random objects was definitely a huge challenge. As I went alone to shoot, I was shooting practically everything in sight so I could go back and review the photos and find certain cropping to make sense of the letters. But I realised very quickly that it was not a good strategy, so I decided to look out for colours and backgrounds that stood out to me more.

That worked out for the better as I could isolate letterings more and also it gave an overall vibe to the typography – colourful neon lights; which definitely brought forward the characteristic of my location, Clarke Quay.

Initial Design:

The irregularity of the size of the letterings was something that made me feel a little annoyed. I also felt that all the letters that made up the word ‘more’ were not very in sync with each other. It prompted me to go back and search for other possibilities.

Searching for ‘r’ was the hardest for me as I just couldn’t see it. But it was until I was sifting through my images in class that Shirley pointed one of the signboards that could make my letter ‘r’. Yayyyy so happy.

I also adjusted the sizes so that they were all the same height and hence created my final:

I really prefer the layout to be even, just like how it is here because I think it’s a good way of bringing across the message of how a person is not wasted enough, hence he/she needs to take ‘One More Shot’.

That’s the essence behind my vernacular type.

 

TAKEAWAYS

I feel that this project really challenged me to view things out of the ordinary. Walking around Clarke Quay looking for letters really made me appreciate the elements that make up Clarke Quay as well. I also enjoyed the challenge set to us by Shirley because we were restricted to not use any physical letters that were already used in signboards, and that made us step out further to find the letters which I felt really make our work stand out more because of this difficulty.