For my final design, I adjusted the text spacing and work on some final details for the illustrations.

My slogan: Doses of Fun with Art (Keywords in Bold)

DOSES: I wanted to use motifs of doses to express my slogan.

MUTED COLOURS: In consideration of the nature of programme and setting, I prefer muted colours as it is more soothing.

ORGANIC PATTERNS: I like the fluidity of these organic patterns. It is another way to express ‘doses’ instead of showing it literally.

The Read more →

DIGITAL

PRINT

FINAL DESIGN:

MOCK-UP:

Front:

Back:

Task 1. Existing brochure designs x3

These 3 folds and card cut outs are what caught my attention.

The above 2 are the ones that had a certain focal point that i quite liked.

Especially the top left (square cut out). I liked that when it opened up, it had Read more →

I started with a dummy to determine the folds and allocation of space:

Then I started to sketch on the parts where I need to place the images and body copy before going digital:

Refinements and adjustments using B/W print:

Before & After:

Final Design:

Existing Brochure Design:

Design 1: Simple paper cut and folds are used to achieve interesting pop-up effect.

Design 2: This piece is interesting as it transforms conventional A4 sheet using simple folding technique.

Design 3: Contents are divided through the smart use of colours.

Through these quick references, I wanted to design my brochure by incorporating the use of folding and colours to separate the contents.

After getting the feedback:

I decided not doing die cut. I placed my elephant at the front of the brochure. The first and last pages give a sense of continuity. The elephant is blowing the bubbles and the bubbles are flying to the last page. Also, I placed the piano keyboard at the inside and outside of the brochure to show Read more →