Visual Communication 1 – G3

What is the poster communicating? A series of gig posters (José González, Kings Of Convenience, City and Colour), for the 2016 Estudio Estéreo concert cycle. The concerts were performed in 2016 in Santiago, Chile.

What emotions does the design elicit? Quiet yet interesting.

What makes the poster captivating? Muted yet loud.

How did the poster generate visual interest and facilitate readability/legibility?

– There is a strong Read more →

I started off doing some research into vintage ads because I liked the simplistic style and technicolor aesthetics, and hoped to find some inspiration. I found an illustration magazine and among its pages were the following posters.

I liked the muted color palette and the simple, clean forms of the artwork. It was direct and sent a clear message.

Read more →

1A) VISUAL RESEARCH

@calamargraphic

Festival de Málaga Published Oct 2011 Client: Festival de Málaga Agency: BARFUTURA

This poster is an event for a film festival and elicit a vibrant community of people. This is one of my all-time favourite posters because the images speak very strongly. Even thought I do not understand the Spanish title, I know that this event welcomes Read more →

TASK 1A- VISUAL RESEARCH

TASK 1B- DEVEOPING SLOGAN 

SLOGAN 1: CREATIVITY ARTIVITY

SLOGAN 2: DISCOVER RECOVER

SLOGAN 3: HEART IT, ART IT

“A Walk with Hamlet and Jeongjo,” a tour that is part of the annual series of performances of traditional music in Seoul’s royal palaces, features a recitation of the Shakespearean tragedy “Hamlet.”

Analyse:

What is the poster communicating?

An arts event about Korean traditional culture in western context.

What emotions does the design elicit?

Fun, imaginary, modern yet tradition

What makes the poster captivating?

The poster/movement of Read more →

Moodboard 

Make your mark through art 

Possible elements: fingerprint, footprint, illustrations and real photos, touching hands

Illustrative posters

Illustrations + photographs 

Photography/ Digital collage 

Task 1B: Develop slogan & Moodboard

i) Brainstorm:

ii) Concept slogans:

a) Relax and make art (Keywords: Therapy, Zen, Healing)

b) Create art, enjoy life (Keywords: Enjoy, Colourful, Exciting)

c) Happiness comes with Art (Keywords: Create, Sunshine, Smile)

iii) Moodboard:

  

Use of vibrant colours to draw attention

Graphics that represent happiness and art

Use of geometric shapes and pastel colours

The above are the 3 event promotion poster that I felt was interesting. The first one is a poster for a Korean star’s press conference event. Then second is a poster for a Malay Manuscript exhibition and the last one is a poster informing shoppers about TOPSHOP’s open house event. For the purpose of this assignment, I will Read more →