Dictionary: research and purpose


After talking to my friends, Hazmi, Ruzana, and Mai earlier today, I started to think of how to make my brand audit of cafes & restaurants in Singapore be more interesting and unique..

In my earlier dictionary list of words, I have the word EDUCATE. I want to educate non-designer people so that they also can have keener eyes on design. As for designers, they can also benefit from the exercise. The reviews gathered online/offline could be used as a reflection and learning opportunity for everyone,

For this Dictionary project, perhaps, it would be good also if I printed some flash cards with questions for someone to be able to pay more attention to the cafe/restaurant’s branding? Possible questions are:

  1. How does the service make you feel?
  2. What’s the dominant color of this cafe/restaurant?
  3. Where can you find the smallest logo applied at?
  4. … (and 47 more questions variation)

For my FYP, it is a high possibility that I must make an app where people can review the design of a cafe/restaurant brand. At the same time, I will also publish a book containing my interview with cafe/restaurant owners/managers, speaking about their brands..


Resources to help my fyp:

  1. Brand New
    Brand New is a division of UnderConsideration. Its sole purpose is to chronicle and provide opinions on corporate and brand identity work. We cover redesigns and new designs of well-known products, companies, and organizations. Brand New is edited and 99% written by Armin Vit.
  2. Brand Guide

    Brand Guide: Singapore Edition is the first edition of the Brand Guide Series by Foreign Policy Design Group.

    A documentation of the most progressive local brands & a celebration of the visionaries & designers behind them – it is filled with takeaways and anecdotes capturing the vision to fruition of each brand owner.

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