Typography research // hello card

Hi all! I’m Ziyu and below are my research on some ideas to execute typography. I focused mainly on key words and approach  instead of specific artist, hence, designs and pictures are mostly from google images or pinterest:







Hello card:

Typography –


I love places with vintage décor and objects, thus, I picked a vintage font to represent myself. I wanted to play with the positive and negative space, however, after trying out with a full solid black background, I felt like it didn’t quite show who I am because I’m usually quite an outgoing and loud person, so I used bright colours with dancing silhouettes to depict my positive personality!

Abstract Solution –

As a dancer, my footwear is really important to me and I wanted find out from the perspective of my shoes and its effect from my foot-work during my routine. The above short-video documents on my usual rehearsal – I attached the card under my heels and danced for awhile with it. The after-effect looks scratched and marred with dust, which also depicts the life of a commercial dancer; it may seem like its a glamorous job and we’d have a lot of fun and enjoyment through dancing but we may also get hurt from falling, trying stunts, having long duration of rehearsals etc, which may not be the healthiest lifestyle you could live.

Conceptual – 


Many people identify me with my smile, thus I compiled and cut smiles from magazines and did a collage of it on the card. I placed “On Air” within the artwork because I secretly want to be in the media industry, hosting, acting or anything alike (don’t think it’s a secret anymore ^.^”). Not only that, I feel like whatever people say is really impactful whether it’s some thing good or bad, positive or negative, and it’s all up to oneself. Therefore, the mouth is a pretty important representation of me!

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