Category Archives: Process

2D: Pre final Layout and final layout!

Doing this layout was much easier for me as I knew clearly what needed to be changed. The golden section helped me a lot too in deciding how I can balance the frame. I also realised when you turn the golden section and flip it around you can get many layouts that are interesting!

For this, my kerning for the hills bear castles were too much so it looks confusing at where the words ends. Some words didn’t need to be bold too.

This is my final layout.

I’m really satisfied from where I began with my first layout. I see now my mistakes and I can see the mood finally being conveyed well in this layout. I’m really happy!

2D: Progress, Thank God for the GOLDEN SECTION

Because I need help with my layout, I thought that using the golden section could really help me with practising and thinking where I can place my elements. I thought it really helped me out a lot in this project. Thank God for the golden section!

Here I added sketches, as I had planned in my sketchbook before doing layout 1 digitally.

Feedback given was that some pictures were blur and some needed to be changed because it didn’t convey the right kind of mood. I should also try to play a lot more with typography.

2D: Taking Kaleidoscope Pictures!

I was at first kind of nervous trying out this new lens. I was kind of afraid that the lens would make the picture look too overwhelming.

The lens is actually from this glasses that I bought off carousell. It was really perfect as it gave me all the psychedelic colours I needed. I wish though that I could change the colours but that leaves me to explore another time.

This were first few shots. It was really hard to control lighting, the lens and to shift around so that the frame is not overwhelming, with many multiple elements. It was a struggle not to allow the rim of the glasses into the shot as well.

A comparison between with and without the lens.

Here we can see that when a frame has already a complex element, the lens helps to intensify it. The only problem is that, it is hard to make out what the object is. So that is a problem for the zine. I also realise because the lens is made out of glass, the lens tends to reflect back the elements behind me into a picture. May or may not work against me.

When an element is isolated like the first picture, the multiplication is much more toned down and someone can make out what the object is. This way, I had to be very careful of what pictures I took.

It was also interested when I tried to shift around the lens and changed the exposure of the camera. It helped to differ the colours of the picture – something that I wanted so that it would not be so static.

More exploration of the lens

It was also super interesting when I tried it on a set of flower shaped lights on the roof of an old hdb lift..

Zine Final Idea

I felt that my first visit to Queenstown was slightly unsuccessful in terms that I was too focused on the cats. I think I made the mistake of coming to the destination with pre-thought ideas in my head. In that way, I was fitting the ideas onto the place – making it unoriginal to the place.

I was just very fortunate enough to find lots of cats that day. What more when it rained that day when I visited it.

This time, I made sure to take pictures of the environment around me. To really immerse myself in what the town has to give me.

First off, I took pictures of what used to be one of the highest HDB in Singapore – Forfar House. Which I did not go the the first time I came here.

The place was relatively nicer and grander than a normal HDB.

The Queenstown MRT had a very distinct blue which I found very intriguing.

The stairs and hills I needed to climb to get around. It was very tiring and strenuous because I knew if I had climbed down, I would have to climb up again in a few more metres ahead of me. It was also stressful because I was getting tired and I started to strategise my routes and trying to form a map in my head, to find out what connects to what so I don’t walk in circles and I get my pictures.

I find this place specifically interesting. On the first floor u see ground. But on the second floor, you always see ground. And in this picture we see ground on both levels. This is because the building is set on a hill. It is very confusing to me.

The colours, patterns and geometry on the HDB is really interesting.

The winding roads… Can’t wait to photograph more of this circular roads.

These flower shaped hole kept recurring throughout the HDB. I only saw these in advertisements and on other forms of media but I never would have guessed I would meet upon these special holes here. They are truly original to Queenstown.

Finally the cats! These time I fed them cat food… most of them aren’t friendly and are more scared than ever… except the white one! Also less cats were out in the open because it wasn’t raining. But I know most of them are hiding in the drains.

IDEA

For the idea, I felt a bit stuck. Finding that balance between an original idea but still keeping the strong Queenstown identity and yet, trying to stray far from the tourist-y iconic places and features was hard.

To be honest, I left this assignment untouched. I did not even think about it, trusting myself that the idea and inspiration will come when it wants to.  Then it hit me.

An original idea. It comes from me. Something out of honesty. Something I really felt and experienced. The answer was with me all along. I decided to go with the emotions approach and thought a poem would really suit and help me convey the feelings when I was there.

Straightaway I thought of the word “MAZE”. Being in a maze makes u feel lonely, lost, confused, anxious and but still hopeful.

Words like “fantasy” “reality or not reality” “out of the ordinary” “repetition” can be stemmed out from the theme MAZE.

The pictures above are some of my ideas to this fantasy lost world I described as Queenstown where logic does not exist. It had that royalty quality – shininess/the chrome material – but i also feel that it might not speak  out the right message.

This was my inspiration: a music video by Nikki Minaj where she had 3d chrome material/liquid coming out of objects and features in the video. I thought it really suited my idea of the illogical environment and something that confuses the viewer.

Another idea was to do kaleidoscope photography – an idea that will really show the reputation factor. Using a colourful kaleidoscope lens would also help the fantasy Alice in Wonderland vibe.

 

2d: Queenstown Recce

I had some initial ideas for the zine. I knew I wanted it to be more of a picture thing, but after much thinking I was thinking of including some sketches in it too!

I did research on queenstown and found that it had a lot of iconic places to go. The place even has a heritage trail. However, I really don’t want to make it into a tourist-y thing but rather my OWN take on the place. I did however, enjoyed learning about the history of queenstown online.

After researching, these were some of the ideas I had:

  1. objects treated as artefacts
  2. the royals of queenstown – cats / the monarchy
  3. the prayer space of queenstown
  4. the outfits of queenstown
  5. the hidden treasures of queenstown/  wealth and the royal treasures
  6. the royal views of queenstown

I really wanted to do the royal cats one and I was lucky enough to find that queenstown is infested with cats, I couldn’t believe it. I also think that it’s suitable because cats have this “I’m superior” than you vibe. But yet you still adore it to death.

If this idea doesn’t work, I think I’d like to try the royal views of queenstown. This idea involves me to go up to the highest floors of queenstown and snap a picture. However, during my recce, the queenstown area seemed very unsafe with very little people walking past. (because it’s a weekday?) and I didn’t dare to go up the highest level without a friend..

so here are my pictures of the cats:

so sad that this is a blur pic 

2d: CHANGES

Mimi said I would have to use my own images if I want to do this execution and I realised I do not have the time to do that. Also my ideas were not strong conceptually and I needed a strong and effective method yet simple in execution.

I also chose the following method to help me draw a clear line as to how much the imagery should help with the idea because the typography should really be the one to help the with the mood and meaning.

I took these examples as my inspiration.

screen-shot-2017-02-16-at-2-54-31-pm screen-shot-2017-02-16-at-2-54-43-pm screen-shot-2017-02-16-at-2-54-52-pm screen-shot-2017-02-16-at-2-55-00-pm

Below are my first attempts for this execution and the feedback that I got from it:

ARCHITECT

architect-5

  • the stars confuse the viewer
  • it makes the think of constellation, astrologist
  • the two As that have heavily dotted lines are too distracting
  • one “A” is enough to be a skycraper
  • draw a real skyscraper as the “I”
  • the colour blue as bg to resemble a blueprint
  • grids, sketches of buildings
  • font is working

FAST FOOD CHEF

screen-shot-2017-02-18-at-3-40-13-pm

  • the design is not working
  • the ketchup stains resemble a cow
  • it is not clear that the ketchup stains are made by the ketchup sachet
  • the burger looks like an “E”
  • symbols are working that people know it’s a fast food restaurant
  • design is too flat

HOUSEWIFE

housewife-1 housewife2

  • it is not clear why there is half brown
  • the circles look like poop
  • should use the texture of the brush to make dust
  • create a home setting by including home items
  • woman looks like a toilet icon

SPY

spy-4 s2

  • looks like detective instead of spy
  • make use of James Bond
  • font is not working
  • looks like broadway
  • try to create your own font

2d: Typo infused into Pictures

For some reason I wanted my execution to resemble these pictures:

1 2 3 4 16cc6f126a5348d538deb0d07d4a5304 55b1b5d201fd18ff320b2514c513aa68 159057f6a273b68d8420ea5f6beddc71 bb91ab19f3ee6566a77181ea88d5f7a2 bfedee12feb7156d0d838749156cf564 ec6ae8dbe66fff694145c3e7df5bc964

For the next four occupations, I tried to find photos that I could potentially use it for my work:

ARCHITECT

04a66e9d69817c2fc6b1d1cf9ea3c936 7d899e6035020d94dfc9def6b9fe8244 0037a83f99246b00f88d29e242e61c5d 67b8f746ef40073690cd5242daa1b539 154b845b9ef59ad0e4ea3117361bdb10 4598bb2a320cdce2fae51fc866fba3e0 c444bfc4917ce584bd15e93bfcf5fe0e cdeea1137f0aa534e14804326436ce0c faa23d50b270e4cc896ed70005d7c6bb

Attempts:

architect-3

Blocky letters look more like building blocks for kindergarten instead of architecture.

Looks too playful

Doesn’t really fit into the picture

architect-2

The font and its sketchy lines help communicating the architect idea as it looks like measurements.

architect-3 architect-1

I tried to blend the letters into the building as thought it was part of the building

However, it’s not really working out because I think the whole point of it is to see my name.

FAST FOOD CHEF

2bf63d9be996d2478de0c80c5804df67 3f35cc9befffe09fc3740fdc50aabfac 5d13851323dc54b4b16924e09c741f8b 08a3fb71b2a3e729f2156b0e8994f4d9 61woe1vijyl-_sl1500_ 069c318be79ace1aebe34d59a4870ae8 284f91bbcbbc93ddbd9d366155ddb4de 575c6a57cf8862d76f6a5a96189ecf1c 999e0bb1ba82e83d0a44de46e7ce360d 4925b33e0078dc1242b8393879a72f86 29890e9e03c03f2ad01cd14d111efad1 bf8b994f7eee349321fb2105c198ebf1 dc584813b5b181cccf97206876c18eb7 f6010a54042122b05afc56680ea47e51

Attempts:

chef-1

The letters being formed by ingredients

chef-2 chef-3

I thought the letters could be melting cheese

SPY

46562e55fc024b4e73a6b6c1d8594b44 11012101d70299dd32c7c4cfbb915aa6

internet spy

internet spy

james-bond-white-tuxedo stock-vector-spy-icon-159457886

Attempts:

 

spy-1 spy-2

Fonts supposed to look futuristic

The man being pixelated shows the notion of being unknown

HOUSEWIFE

1d5d8d970188b515ad6cac99c6ebea48 7d8fdfd903c572cb040c9a2ba37e3d4a 9b691087af1b6ba267b28e77d487adce 246c99271d6180cab980bed828a62c4c 472a91f273f5e33fb8189a617b543b85 24492e7e1001fc6c274571b0663f9587 34786a350ce3dae191cd74c4353e5b71 a11f245a6e5c4c81ee68395ea3da345f clothes-1257059 d0dba6dc25e14daf58755665fbc6f5cf dresses-579998