Moodboard (Dragon King)

I had difficulty coming up with fresh ideas from the previous concept, moreover, it was lacking also a “asian” element that was a requirement in the design brief. Hence, I decided to create my banner based on a Hungry Ghost Festival myth. I was intrigued by the story of the Dragon King and I felt inspired the moment I researched upon it.

The Dragon King of Eastern Seas

The legend of the Dragon King of the Eastern Seas, is lesser-known myth of the Hungry Ghost Festival. When the Dragon King was sentenced to death because of a wrong he did, he approached Emperor Tang Taizong for help. The Emperor felt sorry for him and vouched to do what he could to save the Dragon King’s life. Unfortunately, the plan did not succeed.

Shortly after his death, the Dragon King appeared in Emperor Tang’s dream for not keeping his promise. This resulted in his plight as a wandering spirit. On the 15th day of the seventh lunar month, Emperor Tang ordered all Buddhist and Taoist priests in the capital to offer prayers, as well as food and drink for the Dragon King, marking the beginning of the Hungry Ghost Festival.







Concept #1: “What goes around comes around”

Have you ever imagined yourself trapped in a never-ending maze? You are stuck and you can’t find your way out despite walking what felt like miles.

Maybe this maze is an ever-changing labyrinth?  Why were you put here, perhaps you did something really wrong?  Am I in a different dimension? What lies beneath these walls? Most importantly, what is waiting for me at the end?

Key words: Mazes, Optical illusion, Positive/ Negative space, Creatures lurking in darkness, Fear & Confusion

References: Stranger Things, Alice in Wonderland, Maze Runner, Silent Hill, M.C. Escher


Concept #2:  Last man on Earth

This concept explores different scenarios of being alone on earth. Being too lonely can lead to cynical results. For instance, having to split your body in half, so that you will have a friend to talk to, or having dinner with a human head sewn onto a doll’s body.

As for the art direction, I wanted the illustrations to be lively and fun, even though there will be a little gore involved. I wil also be exploring with perspectives; for instance, having the audience spot the man (doing his crazy things) in a sea of buildings.

Key words: Cityscape, Loneliness, Gore, Perspective,

References: Joan Cornelia, Victo Ngai


Concept #3:  Lost at Sea

This idea features a person alone and lost at sea. Unknown to him, he is being watched.

Key words: Sea monsters, Deformed Mermaids, Shipwreck, Loneliness

References: Victo Ngai