Existing brochure designs:

3 Favourites:

Using an accordion fold this brochure has been cut to create popups, surprising the reader when it is opened. This design is interesting and easily creates a rhythm with the eye.

This brochure uses a die cut to highlight an element, the speech bubble.

This brochure is folded inwards using 4 panels. It is a fun way to use a brochure, however, it looks difficult to lay the content out effectively.

 

Playing with folds:

Tried to create a drop down vertical brochure but the layout was pretty difficult to achieve and the user experience would have been awkward to handle.

Using the inspiration from above I tried to create an accordion fold brochure with pop up to create a surprise element. But folding the brochure back was difficult.

Using the trifold I tried to incorporated die cuts into my brochure to make things more interesting for the reader. I also cut out the shape of the paint splatter to create a less uniform brochure.
I also used the shapes across the pages to create visual flow and to establish visual hierarchy.

Sketches: