Existing brochure designs:
Using an accordion fold this brochure has been cut to create popups, surprising the reader when it is opened. This design is interesting and easily creates a rhythm with the eye.
This brochure uses a die cut to highlight an element, the speech bubble.
This brochure is folded inwards using 4 panels. It is a fun way to use a brochure, however, it looks difficult to lay the content out effectively.
Playing with folds:
Tried to create a drop down vertical brochure but the layout was pretty difficult to achieve and the user experience would have been awkward to handle.
Using the inspiration from above I tried to create an accordion fold brochure with pop up to create a surprise element. But folding the brochure back was difficult.
Using the trifold I tried to incorporated die cuts into my brochure to make things more interesting for the reader. I also cut out the shape of the paint splatter to create a less uniform brochure.
I also used the shapes across the pages to create visual flow and to establish visual hierarchy.