In Peter Zumthor’s ‘Atmospheres’, he talks about his insights on Architecture. He presents a refreshing comparison of Architectural environments as a work of art, comparing his designs to music that touched people quickly and deeply. He hoped to garner the spontaneous emotional response from the viewers and visitors of his Architectural works and to provide unobtrusive support to people living… Read more →
Task 1B: Develop slogan & Moodboard i) Brainstorm: ii) Concept slogans: a) Relax and make art (Keywords: Therapy, Zen, Healing) b) Create art, enjoy life (Keywords: Enjoy, Colourful, Exciting) c) Happiness comes with Art (Keywords: Create, Sunshine, Smile) iii) Moodboard: Use of vibrant colours to draw attention Graphics that represent happiness and art Use of geometric… Read more →
The above are the 3 event promotion poster that I felt was interesting. The first one is a poster for a Korean star’s press conference event. Then second is a poster for a Malay Manuscript exhibition and the last one is a poster informing shoppers about TOPSHOP’s open house event. For the purpose of this assignment, I will be analysing… Read more →
Final logo: Art on the move is an art programme that aims to bring joy to the patients.I wanted to bring out a sense of liveliness when patients sees the badge on the volunteer. Hence I placed my logo design at an angle to it so as to seem like the logo is moving. The brush stroke indicate the presence… Read more →
Refinement: Lengthen the brush stroke Change perspective of hands to improve on flow Simplify plant symbol Clean up on logo Insert text ‘Art on the Move’ into logo After adjusting the elements of the logo, I went on to adjust the scale of the elements and text and eventually came to this: I chose to change my ‘plant’ into… Read more →
Design Aim: Develop a logo design for ‘Art on the move’ programme intended for application on button badges worn by volunteers. Programme Background: ‘Art on the move’ is an initiative by Ng Teng Fong General Hospital to incorporate Art as a form of therapy and positive distraction for patients. The activities for this program are mostly arts & craft sessions… Read more →