In the final design, I decrease my text point size to 10 points for body text and 12 points for headers. Also, to emphasise on the various headers, I encapsulate them in a bubble. Next, I scaled down the images to increase my margins to provide more ‘breathing space’ and to avoid the ‘slap on’ feel, I rounded the corners… Read more →
After the critique session on my first design, I adjusted the following: Decrease in point size of text Change my arts and health full panel photo to just the logo and text itself Change the background colour on the inside page of the brochure Rearrange and add more elements to fill in some empty spaces and to ‘frame’ the text… Read more →
Folding design After looking at my reference brochure, I decided to try out a few folds. The first fold was the strike through effect. The main idea was to place images at the position of the ‘strike’ so as to show parts of the image on the outside and entice viewers to look at the brochure. However, when I tried… Read more →
Existing Brochure Design This brochure is interesting in terms of how it was laid out, where the top and bottom of the page gets folded up to form the outside of the brochure. The design stood out to me as there is a strip of the inside of the brochure exposed to the viewer on first sight, as if it… Read more →
Final refinement Explore on reflecting waterfall Changing position of text Changing arrangement of splatters Adjusting figures placement Adding ‘action’ lines to indicate movement Adding in musical notes to push for more art factor Removing red figure to ‘de-clutter’ poster Shifting ‘look out for…’ text box away from the green bubble Comments: Music notes brings out more of the art Composition… Read more →
Composition studies My concept for the posters is fun and happiness. I started off with the slogan: Create Art, Enjoy Life. However, comments where that it sounded too aggressive. At the stage, I have not decided on the final slogan but it will be ‘Follow the flow of Happiness’. However, this slogan will not be placed in the poster composition… Read more →
Task 1B: Develop slogan & Moodboard i) Brainstorm: ii) Concept slogans: a) Relax and make art (Keywords: Therapy, Zen, Healing) b) Create art, enjoy life (Keywords: Enjoy, Colourful, Exciting) c) Happiness comes with Art (Keywords: Create, Sunshine, Smile) iii) Moodboard: Use of vibrant colours to draw attention Graphics that represent happiness and art Use of geometric… Read more →
The above are the 3 event promotion poster that I felt was interesting. The first one is a poster for a Korean star’s press conference event. Then second is a poster for a Malay Manuscript exhibition and the last one is a poster informing shoppers about TOPSHOP’s open house event. For the purpose of this assignment, I will be analysing… Read more →
Final logo: Art on the move is an art programme that aims to bring joy to the patients.I wanted to bring out a sense of liveliness when patients sees the badge on the volunteer. Hence I placed my logo design at an angle to it so as to seem like the logo is moving. The brush stroke indicate the presence… Read more →
Refinement: Lengthen the brush stroke Change perspective of hands to improve on flow Simplify plant symbol Clean up on logo Insert text ‘Art on the Move’ into logo After adjusting the elements of the logo, I went on to adjust the scale of the elements and text and eventually came to this: I chose to change my ‘plant’ into… Read more →