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梨神 PEAR GOD

 

Closeup

 

 

Exhibition

@  School of Arts, Design and Media, NTU


 

 

MEDIA WALL

LED

15m by 2m

Media Art Nexus NTU

 

Actual Exhibition

@ North Spine, NTU

 

 

 

SWATCHBOOK

 

APPLICATION

iPad Pro

iPhone 7

 

 

 

 

Media Wall

Exhibition

As a final result of this module, our 3.6m long banners were exhibited at the main lobby of ADM. It was my first time working  on large scale prints which turned out great for everyone.

Printing Banners

 

 

Final Banner

Test Print on A4

After testing on A4 paper, I’m satisfied with 15% up of saturation and brightness.

 

Final Print @ VC Print Centre

Banner Development

Color & Composition Study

 

 

 

 

 

 

 

 

 

Based on the traditional door poster of fortune god, I employed its layout and color scheme.

 

Composition in Color

Motif Development

Based on my concept, “new door god”,  I planed to design a door god poster. It contains a main god in the center and several elements surrounded.

 

Main God

I chose to use Apple and Steve Jobs as my main visual representation. Replacing the logo to a pear shape adds a subtle pun.

 

 

 

 

 

 

 

 

 

Steve Jobs as fortune god(left) and general(right)

 

 

Ritual tools

Referencing from how Chinese people worship their ancestor and god, I created Apple-related sacrifices and Ritual tools.

iPhone sacrifice

Imac on a sacrifice plate

iPod attached to a candle stand

iPhones tucked on bronze incense burner

Amulet

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Servants

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Mock-up

This is the first try-out with all elements, based on traditional fortune god door poster.

 

 

THE CREATURE

Title:

THE CREATURE

Theme:

Illusion

 

CONCEPT

It is an experimental film which describes a life cycle of various abstract creatures, from birth, maturation to death.

With the help of simple chemical reaction in milk, it also allows audience to experience an immersive visual-journey.

 

INSPIRATION

PSYCHEDELIC REVIVAL, Moment Factory

  • Multimedia entertainment studio, Montreal
  • Specialising in the conception and production of immersive environments combining video, lighting, architecture, animation, sound and special effects to create remarkable visitor experiences.

Filming acrylic paint swirls in milk
  • Kinetic movement
  • Vibrant color

 

 

METHODOLOGY

Because of the nature of dish soap, it will push away the paint molecules to different directions continuously, which creates a color explosion.

The autonomous chemistry not only creates chaos and but also the freedom of imagination and inspiration.

 

Experiement by ValincoTV

 

Experiement by artFido

 

 

TESTSHOOT
  • Acrylic paints
  • Oil/dish soap
  • Milk
  • Cups/tray/sucker

 

 

COMPOSITION

I used Adobe After Effects to compose my shots, which is designed for motion graphics design mainly.

After the initial shoot, I realize some problems immediately:

  • The final output canvas is too wide;
  • It can’t contain one HD footage;
  • The color is washed out and not vibrant enough.

Mirror Effect

The good solution is mirroring the same footage.

Approach 1

By only flipping once and feathering the edges, the visual becomes like a lively and organic thing, a brain, a face and a creature.

 

Approach 2

By flipping 4 footages, it creates a nice pattern but doesn’t look like a live thing.

 

MOODBOARD

I decided to go for approach 1 which is more organic.

Reference from 3d model design as well as sci-fi movies, like <The Thing>, <Alien> and <Prometheus>.

Mood of mystery,  alienation and isolation.

Taotie(饕餮)

It reminds me an ancient creature from Chinese culture called Taotie, which is often casted on bronze vessels dated back thousands of years ago from Shang and Zhou dynasty.

In ancient Chinese mythology, taotie (饕餮) is one of the “four evil creatures of the world” along with Hundun (渾沌), Qiongqi (窮奇)and Taowu (梼杌).

It has a very symmetrical deign with prominent facial features standing out.

 

Taotie on a ding bronze vessel from late Shang era

 

 

INITIAL STYLE-FRAMES
  • Single cell – complexity – single cell
  • Inverted the color.
  • Background is black now

 

 

MORE SHOOT

 

I’m using food coloring instead this time. Because it has more saturated color in milk

 

I tried to avoid more than 3 colors, or it will turn out too messy and formless.

 

FINAL COMPOSITION SCREENSHOTS
Treatment process

 

 

FINAL

 

 

Project 3 Zine

IMG_5907

Concept

The intention of Zine project is to seek my own identity through the essence of Chinese culture – Food. We have developed a complicated custom, which is deeply based on food and determines our social behavior. It also rooted people to the soil they live on, as it is capable to produce abundant food. Especially during Chinese New Year, the reunion dinner calls every Chinese to return home and celebrate a brand new year with plentiful food.

To make the layout more interesting, I introduced elements like lines, and shapes. It also balances with and unifies the photographs and text. And all the elements are offset for the reason of dynamic composition.

FINAL LAYOUT

 

Zines_

Back & Cover

Zines_2

IFC & PG 1

Zines_3

PG 2 & PG 3

Zines_4

PG 4 & IBC

A2_layout_back

A2 back poster

PROCESS
Initial development

 

IMG_6011

Brain Storming

 

IMG_6012

Initial Layout sketches on paper

Mock-up tryout
IMG_6010

Tryouts of different layouts on mock-ups

IMG_6004

Full spread of A4 mock up

Test Print
IMG_6009

Test Print on black&white

IMG_6008

Test print on color

IMG_6006

Final mock-up with color

Color  and Mateial Testing
IMG_6007

Color testing on different scales and materials

Takeaway

In this project, I have learned a new software InDesign for the first time. I also had a chance to try different ways of creating a booklet, which is an enjoyable experience. What’s more, I’m quite interested in playing with images and typography to make a lively and dynamic composition.

Typographic Portrait Problem Process

MINDMAP

mindmap

MY NAMES IS 

night_2

And I’m in insomnia.

michael2

litewrite04

Slow shutter speed of camera creates an illusion of ghosty lines, which can be applied in creating typography.

SKETCHES

phtographer

 

 

BIRTHDAY CARD MAKER

02

01

tumblr_mekp6mJLdN1qzikvbo1_500

I’d like to design birthday card for my friends as a birthday gift. The font is always cursive and elaborated.

SKETCHES

birthdaycard_1

birthdaycard_2

 

 

ARCHITECT

sprint-letters-theme

Screen Shot 2016-01-23 at 2.03.20 PM

25cc63676ab0aae7040f67d850ef0e64

I have a strong obsession on cubic architecture and interior design, which I can apply on my initials “L” & “F”.

 

PILOT 
Arial-Bold

It was inspired by how pilot observes our cities and recognises individual building for reference object or signs.

 

 

MANUAL MAKER

explodedtypec

222e-typography

22a95a8762fc02757f9ddce3968733f0

I was inspired by how manual book has changed the efficiency of work through simple visuals and imageries. Maybe I’ll combine “Architect” and “Manual maker” together as one concept, showing how to build a house.

 

Hello my name is_____

1.TYPOGRAPHY

1.typography

1

Concept

Applying a mixture of Chinese and English letters from my name to represent my identity and imply my strong interest in typography and design.

 

2.ABSTRACT SOLUTION

2.Abstract

2

Concept

Symbol of eye and colorful light rays indicate my desire in exploring and experimenting new things.

 

 

3.CONCEPTUAL

3.Conceptual

3

Concept

Using negative film to represent my favorite hobby ‘Photography’ literally.