Week 2 // Jan ChipChase’s Calibrating your own cultural compass

“There’s a temptation to think that a nuanced understanding of people and places can be found online” :

Isn’t that inevitable with the influx of the digital age? Despite this, Jan Chipchase argues that online documentation, comments or journals written by native people of a certain city or place would only be the ‘crumbs’ of the loaf. This is undoubtedly true because one cannot assume that 101% of the population of that certain place has access to the internet and are very vocal online. This is where Chipchase guides us where else to look for Rapid Cultural Calibration – taking about 30mins to about half a day.

Although the internet seems like the ultimate solution for everything especially in this day and age. Who knew that MNCs such as McDonald’s would be such a great platform for Rapid Cultural Calibration?

Normally MNCs would bring over Homogenous cultures from the city of origin and dilute the in-depth cultural pool of that country. However, since services and products are now tailored towards a User-friendly and User-centered experience, the MNCs are great platforms to see trends and important cultures that are prominent in that certain area. They are considered already ‘aspirational in developing markets’ that is why you will find that they are already doing the Cultural calibration for you! They are platforms which have done the various polls and surveys with the public and environment – e.g. group dynamics and range of distributions. This information then contributes to what they display or sell to the public as time passes by, streamlining only the trendy and important things of that particular culture. Therefore, they are much more important in knowing the local context even though they are foreign companies.

One more point that was interesting to note was the rhetorical question of whether countries are willing to put out physical and in-your-face signs rather than assume what signs you would associate yourself with. Do they just assume what the normal person would identify with or would they have a template somehow that would ensure that the majority of the population would understand their rules and regulations by. With the influx of uprising technological advancements, would signs in the digital age be any different than that?  Even now, we have 2d printed 3d graphics that are an illusion to deter drivers or riders to slow down when they encounter it. Just an additional thinking point.

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Week 1 Response // Norman’s UDD

Ps: As i am writing this after everything we have gone through this semester, i would be taking a different approach with this response to Donald Norman's chapter on the Design of Everyday things.

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Designing well is not easy. Why? It is not just about the aesthetics of the object. It needs to sell well. It needs to function well. It needs the minimum amount of maintenance once is it bought by the public. With so many people wanting something to be achieved by the product – the manufacturer, the seller, the repair servicemen and ultimately the user. Even though the Norman ultimately encourages User-centered design as the framework for many of the products or services we use today, it must essentially benefit everyone else who had a part to play in this process as they are all correlated to one another. Norman states that these needs of those concerned are very different and often collide, all the more do the people involved, from the designer to the repairman himself, need to put down their ‘disciplinary viewpoint’ to look at the user’s point of view. This is to essentially ensure that people would still want to buy the product after it comes out.

This simple consideration of all the different disciplines can be seen in our most recent proposal for ilight, we had to think for the IEM team who are virtually our fellow engineers and manufacturers who knew all the tech and facts that takes to run our installation. We had to come up with a feasible form and design of audience interaction to cater to their needs (for the course) and abilities (only one EEE course). Then there is the virtual ‘repairmen’. We had to proofread our design so that the repairmen could easily access the electronics without having to dismantle the whole setup. Last but not least, we had to add signifiers and light displays to guide and attract the users of the installation. All these different disciplines must not just be perfect in their own ways but to norman, they must be perfectly in sync so that the design ultimately ‘sells’.

Question 1:

How many different disciplines must be taken into consideration for the whole design? does it differ in different contexts or do all the contributors of the project have to cooperate to create the best project?

Question 2:

Despite having the seven stages of action, does the item have to serve a specific purpose to fulfill this or can it include multi-purpose products? With this does it still have to be seen in the perspective of the world?

The Femme Fatale // Final Online Response.

The Femme Fatale. 

The origin of the femme fatale actually started way before it flourished in film noir in the 1940s. They were depicted in ancient history in characters such as the Greek goddess–Aphrodite, the Egyptian goddess– Cleopatra and various Hindu goddesses. They were categorized as femme fatale as they portrayed dangers of unbridled female sexuality – something that the world was not used to. But it was not something for the male population of those times to be threatened about because there were only those few icons that stuck up like a golden sore thumb in the grand scheme of the males’ independence and eternal superiority.

They were no longer the ladies that men cried with lust over due to the sensual contortions of her body. Through Film Noir, females as a whole were revealed and portrayed as goddesses of hysteria, the curse of supreme beauty itself.

In the Context of War

WW2 created profound changes to the American dream. A female at home was not happy with just a husband that she would welcome home. She was not okay with just staying at home to take care of their children. She planned to do as much as the other breed did, this was encouraged by the war itself – indirectly. Majority of the jobs inland were given to the females now that the males were mostly deployed out of the country to be the strongest front of the country. Although this in itself was an action that showed men were the more dependable ones to protect the country, to lead the country towards freedom, from the males’ point of view, there was a movement towards female liberation and independence inland.

‘The Blue Dahlia’ and ‘Gun Crazy’

In both films they portray the Femme Fatale as females who wanted more in their lives.

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In ‘the Blue Dahlia’, women seem entitled to do what they want since they have been the lady-in-charge when the men have been gone. The women seem angry that the men want to take charge even though they have been gone, and they fully understand that ‘heroes’ a.k.a men who are war veterans always seem to be right. In this movie, there was a rhetorical question of whether the home the male antagonist was returning to was really a home before the femme fatale died.

In ‘Gun crazy’, it is taken out of the household and portrayed a melodramatic crime romance. The female antagonist – Annie, used her feline prowess talent and sexuality to attract Bart – the male antagonist. She then used her domineering personality to threaten Bart that she would stay together with him if he does not have ‘spirit and guts’ to perform a heist. This is done so that she gets what she wants, a lifestyle of crime and violence, which is not exactly what one would expect from a woman.

The last similarity is that the Femme Fatale needed to die first, even seconds before the male antagonist does the same seconds later (as seen in ‘Gun Crazy’). It is almost that the only answer a female would get by chasing her dreams which are radical for women but normal for men is death. To have ambition beyond your reach woman, you will die.

The Irony

Last but not least, I would want to touch on the irony of the production of these films. These films were directed by males of the era, male writers who were aware of this deterioration of the American Dream. Was this a movement purely to narrate the normal situations in the American households and relationships at the point in time? Or were they trying to give the females their power that they wanted to be entitled to?

If they wanted to portray any of the above, why did the Femme Fatale have to die first?  Given the context that the women at that time had jobs to do and could go out more than before, they were able to go out and see these movies. So what exactly was the message the male directors try to portray to the females? Were they asking them to back down and stay at home so everything could be what it used to be? Was it their way of narrating the present yet reminisincing the past which was calm and peaceful when men were more entitled and the women were easily content? The questions still stand.

I personally think they purposely made this feature of the Femme Fatale so that the male population can also have a say against possible female liberation and independence. Anyone could have died first in those situations as portrayed in the movies, but the directors went ahead and portrayed the females in this light. Therefore, i feel as though film is a very powerful media of Art that can actively portray scenes yet make strong and impactful messages through different devices as it is a 4 dimensional media.

Ozu’s take on Simplicity // Online Response 10 October

Ozu was no doubt Japan’s master of Shomin-geki – the modern-day middle-class comedy. He found the way that his aesthetic would explain the film more than the narration. Even in the time where sound in film was making a revolution in the Hollywood industry, Ozu’s films were all alike and ‘uneventful’ almost as he eliminated other film techniques from the west.

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The sense of normality permeates through all his films. He captures every form, ritual, and surface of the middle-class life in Japan. Each and every frame has a meaning and carefully crafted of everything in the frame. The recurring ingredient of normality in all his films creates a parallelism. For subject matter, he puts several characters together in the focus of a frame and pinpoints all the different, contrasting character’s actions choices against each other. This is made as they go through the same trials and tribulations and create not a comparison but rather an overview of how different characters deal with the same problem of life in general. The mood is not as encapturing as American films were there are action scenes like those seen in gangster movies but they rather bring you through a journey enrapturing you in the charm and warmth of the Japanese family setting. One might even question what is the final moral of the story because it so assimilated to those of everyday life and parallel to each other, but it charms you once again and draws you back into the movie.

Parallelism also is shown in the recurring motifs he shows in the beginning and end of each film. to show the cycle of our lives. And through this visual device rather than having just that American-dream happy-ending, there is a nostalgic and delicately counterpoint balanced attitude. Ozu uses Mono no aware – as if the term was translated from English to Japanese itself, it is an attitude which each character is aware of what has come to pass, and has come to a silent and willing acceptance of what things are, what changes have come across the characters. He also uses elliptical editing which is a  lack of tempo and unity. Ozu chooses to not depict certain events, as seen in tokyo story – the parents mention about a stop that we did not hear of (Osaka). In a way Ozu omits major plot points – once again in late spring, we skip through the most important event, the wedding of the daughter. Which then highlights what Ozu sees as an important scene on screen. With this he alters time – as seen throughout Tokyo story, the mother’s sickness deteriorates without any warning to the viewers.

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These scenes are connected by transitions. These transitions lack unity in them, no shot lasts longer than another, he creates this sense of importance of every shot, and the idea of impermanence that it might be the last time we see it. It stresses the passage of time.

It is known that Tzu has more talk in his films, but when it comes to moments of silence, the camera gives us a still of an interior or scenery. this could last for as long as 5 mins. almost serving the audience a point of view as to what is like to be contemplating over events in a still setting.

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How Ozu holds out on editing creates emotion, rather than making the cuts distracting like in the gangster films of the west. Another challenge that Ozu presented to Hollywood films was the use of the Tatami shot – angle of someone seating on the tatami mat, direct requires the viewer to look straight on. he creates this static and distant – however, the feelings weren’t distant. Ozu ended up creating a very inviting setting to the viewer and not creating an uncomfortable, voyeur type of setting.

In all of these techniques talked about, Ozu created the most full-bodied and distinctive in cinematic history. One can almost say he plays with simplicity but in depth. He puts all his attention to how to present what is seen. all relevant subjects were in the frame and that essentially highlighted the delicateness of the normality of the middle-class life.

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ILIGHT proposals V1.0 || thinking sustainability

Final idea as of 24 sept

Main Idea: think about the root of Sustainability, invoke thinking and a call of action before sustainability can really be carried out, much like a brain.

Structure: Soccer ball without top and bottom. Middle third of it. 

eg. the middle third of a soccer ball we envision could be our structure.

Hexagon/pentagon skeleton  (LED base light: white)

eg. a light sculpture of a skeleton of a soccer ball.

eg. this artwork is made out of wood panels whose angle can change to change the overall look.

2-way mirrors would be surrounding the structure + Mirrored flooring + moving spotlights and LEDs.

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How it works:

A simple transparent glass is coated with a film having a thin layer of reflective metal – aluminum or silver.

The two areas between which the mirror will be installed will have a difference in their light intensity. One of the areas should be lit brightly, whereas another should be darker as compared to the former in order to get the best results.

The person at the well-lit area will see the reflection as that of an ordinary mirror, whereas the person at the darker area will see the mirror as a transparent glass, fully able to observe the scene behind the one-way mirror.

Interactions: multiple drums around the room, will respond to strobe (main source: at corners of the structure) and LEDs (on the structure).

One-way Mirrors (hexagon/pentagons) attached to the structures → viewers can flip it to have a different experience.

Left drums will have a chase sequence in white // right drums will have a colour sequence.

 

 

Metastory: Fashion

I made my way to the general shop today, to get some supplies to clean up my new apartment. I saw around three other men in a span of 8 hours wearing the same outfit as me. They must have chosen the first thing they saw in the getup shop uptown.  I mean, not that there are many other choices to make but it is cool seeing that everyone has the same taste. Last year, the getup store started selling those loose pair of pants and everyone never looked back. It is so easy to put on and easy to run in, no wonder everyone has them.

The women, however, are still dressing the same! they never really surprise me other than the occasional watch some of them wear but I bet it is some page built into the system. It is a scary world but no one wants to admit it, but everyone is aware of it.

Talking about women, I saw a peculiar woman earlier today wearing a scarf. I think she comes from region-5969, further up south where the sand dunes still blow over every spring. It has been awhile since I saw or heard from their inhabitants from that side of the region. The last time I heard about anyone from region-5969, it was a note from my distant uncle, Ren who still possibly has his wife if she had not already gone through the pain of the war. He sent me hand woven scarfs in the mail until i moved to region-9658, I still keep them but my region does not wear it so i shall not. In this time, you do not really want to stand out from the crowds.

Metastory: Authority

I made my way to the local General office to get my lease renewed today. The computers in the place did not give me much problems with the recent update from the city. It concerned me a little because the recent updates took 5 hours longer than the normal 7 hour updating period.

The office clerk looked at me and nodded today, which was pretty nice judging the way everyone has been recently. Sometimes these small gestures really seem to make a difference in your day, but it is not my position to say if it is a good way or a bad way. The authorities never really acknowledged in their annual paper that there is this sort of tension between everyone after the war. They just brush it away thinking that this attitudes would blow over. Everyone’s so nice though but they only show it like the clerk at the general office, a glance or a nod, nothing else.

Metastory: Home

I moved to Region-9658 after my 4-month rental was over in region-9659. My neighbors said there was no use asking the authorities to extend my stay anyway because I did not have anything to do with the government anymore after the Sixth.

The reconstruction in 9658 is comparatively better than that of 9659 because it is closer to the City. I’m not complaining about the livelihood in Region-9658, I just feel like things do not have to be different anymore.

One thing different about the buildings here in 9659 are the bright green buildings that line up the street make my day as the streets are peaceful and wide. They finally took away the trees that sprouted out of nowhere and created this city with huge spaces where I can really breathe and relax from my nights away from the city. Everything has started to follow a certain system and I personally feel that this helps the regions a lot. After everything that went on, and the current depression looming through the streets of each region, It feels good to finally get back some sense of organization and systematicness.

4D Final Sketchup Proj // PROCESS

INSPIRATION FOR MY FINAL WORK.

I wanted to create a setting set in the artist’s Edward hopper’s world where it could reflect on the tension spread throughout the city Region-9658 after the war.

As the time period is a future not too far away from the present, I decided to create a coffee shop that is pretty modern and looks very unassuming at first glance. However, because of this, I would add barricades outside of the shop to act as the only objects outside the shop to create a post-war setting. This is like the red chair seen in the second photo.

Below, is a vintage shot of an alleyway led away from the main streets and there is a restaurant around the curb of the street.

I did not want to create the coffee shop at the curb of the sidewalk as I wanted to elevate the sense of seclusion in the setting made.

This was the closest thing I could find that seems like the setting Hopper has with his paintings. The light naturally streams into the tunnel.

However, I found it difficult to pan through the different buildings with different platforms around them,, therefore, I abandoned this idea. It would have been a great addition to add though.

Inspiration from Edward Hopper’s works

I mainly was inspired by this draft of Edward Hopper’s ‘Night Shadows’ 

From this painting, I was able to appreciate the vastness of the city by this use of intense light and the reluctance to add many or rather ANY details to the setting.

Through this devoid of detail, Hopper was able to create a world where the details did not matter and it streamlined audiences viewpoints to pay their full attention to space and buildings.

I could’ve added extra daunting music in the background… However, there is a certain silence in a typical Hopper image and it does owe largely to an absence of objects or actions that intimate sound. The silence seems charged with some sort of tension. so much so that the tension/tone would relax once any one visible source of sound is added in. Therefore, in order not to be reliant so much on sound and really using the silence to its potential, I chose not to add many objects around the curbs or even in the cafe.To see the light in the painting as intimidating, alienating or

On another hand, To see the light in the painting as intimidating, alienating or dehumanizing, much to popular criticism, is to miss the point: that this light is artificial. It is the light of man’s own devising to overcome the existential darkness, which was Edward Hopper’s New York setting as he was experiencing the time after the great depression.

On one hand, the picture is mundane. On the other, the image powerfully strikes a chord in us – the need for a sanctuary away from the strong light and consuming darkness (from submissions jk).

Working Title/Artist: Night Shadows
Department: Nineteenth-Century, Modern, and Contemporary Art
Culture/Period/Location:
HB/TOA Date Code:
Working Date: 1921
photography by mma, Digital File DP221181.tif
retouched by film and media (jnc) 11_24_09

As you can see in the last two photos, the Chiaroscuro used on the paintings really create the setting instead of relying on objects to create the setting. These diagonal offsets of white boxes emphasize on the space and the mood of the seemingly bright colour schemes.