Bauhaus? Bauhaus.

” Creativity, which is what Modernism is all about, is a constant searching process that promises a greater chance for failure than it does for success.”
– Bierut, Michael. Looking Closer. Allworth, 1997

Tracing back to the History of Design, artists and designers were trying to push forward the creative industry by creating a set of new principles. This led to the birth of Bauhaus.  For example, the well-known Kadinsky used his proposed color theory with shapes to create art – reducing everything to its most expressive form. This reflects the key idea of Modernism, something that was never done before.

As proposed by Kadinsky’s basic color and shapes theory:
“A dull shape like circle deserves a dull color like blue. A shape with intermediate interest like a square deserves an intermediate color like red.
A dynamic, interesting shape like a triangle deserves an energetic, luminous, psychotic color like yellow.”
Thus portraying this color concept into my artwork below.

Singapore is a small country filled with a culture of collectivist, radiating a sense of home and warmth. This led to the idea of “Family” in the style of Bauhaus. Majority of people in Singapore lives with their family with different generation, even if you had graduated college. For example, your grandparents, your parents, your ‘siblings’ and you living under one roof. Imagine the amount of familial warmth it holds. Although some might oppose to this idea, yes there is some family that does not get along due to numerous reasons and thus lives separately. However, I wanted to portray the picture perfect family that every kid draws when they were young. A happy family, a house in the background with the sun drawn in the corner of the paper. Yet, when you look close inside the grains and the rough strokes of a crayon – there will always be flaws and imperfection inside a what it seems to be a picture perfect image. Nothing can be 100% perfect but the idea is to push your limit to reach 100% – the progress and development is what matters. This reflects to the concept of Modernism where it is essentially utopian as suggested in the reading, Looking Closer by Michael Bierut. An idealistic society that possesses nearly perfect qualities for its citizens. Yet there will always be flaws in the nook and cranny of a Utopian. Despite this, it also contradicts another idea of Modernism of creating things that is out of the structure, out of the ordinary or else it would be redundant.

Finale of my Zine

FINAL OUTCOME:


Reflection

Although I am not 100% satisfied with the final outcome, I  had enjoyed the process and experience in the creation of my zine. I have learnt a lot from this experience and to keep in mind to further push myself out of my boundaries for future projects. Even though I managed to capture the essence of an economical and banking concept I wanted to show in reflection of Shenton Way, many times along the way I had certain ideas but had no idea how to carefully well execute it. Things that I would like to improve in my Zine is how I curate my narration as well as the cover page. I feel like I can make it more alluring in a certain way without revealing the name of the location. I could also take the texts out of the 2-3 page as it was commented to be distracting and the graphics has shown this well enough. Upon completion, I had encountered some printing obstacles which led me to understand the importance of multiple test prints and the play with different types of paper. It was frustrating when the designs were not aligned or cut off during printing where u have to digitally readjust during this stage. My zine also came off with a white line across the middle where I was not sure how to get rid off… This tested my patience which made me visit the printing shop twice. For my final, I had to cut bits of the ends to create a proper alignment between the double spread graphic design. If I have a project similar to this in the future, I would like to break my comfort zone in trying different styles of graphic form. Nonetheless, it was an insightful and memorable experience where I would love to do again!

 

Thank you Mimi for all the guidance and push! I will try to take more risks in my future projects to expand my range of stylistic designs. I appreciate your patience and teachings in class. I enjoyed this class very much 🙂