Project 3 Final: Archetypes

During the first brief of this assignment, I had no idea how I would execute and show my type in referencing to the archetypes learnt. Hence, I started brainstorming and researching on brands to learn how they played on the chosen archetypes. It took me quite some while till I came up with a theme to form a unity. I have chosen to take on a theme of Disney Original Princesses to show the following chosen archetypes: Lover, Hero, Innocent, Ruler, Creator and Explorer. To make it more interesting, I went to experiment on a 3D shape to present my designed faces through a cube (in presenting the idea of a game dice). It holds the idea of a game for kids where you have to match up the two cubes together, in resulting the same connecting face/ archetype.

Initial ideas + process:

For each archetypes, I tried to find a scene from the movie to help inspire me with the layout and following design .

1. Lover – Anna, Frozen

(Reference Image/ Inspiration)
Scene: Love is An Open Door

https://www.youtube.com/watch?v=EgMN0Cfh-aQ

I chose this scene as I personally think it really sets out the archetype, the lover, well where she puts her heart on her sleeve and giving it to someone she just met.


2. Hero – Mulan

(Reference Image/ Inspiration)
Scene: Reflection

Instead of choosing a scene that really captures Mulan’s heroic actions like the battle field scene or the end scene. I wanted to capture the beginning of a hero where you are still in self-doubt and an unquestioned identity.


3. Innocent – Snow White

I did not choose a specific scene for Snow White as I believe her actions and gullibility towards the bite of an apple shows it all. Thus, I went to form a bitten apple with type. Instead of choosing a cute rounded font, I went with a handmade ribbon font as I feel like it would suit Snow White better in the sense of innocence and sweetness.

4. Ruler – Elsa, Frozen

I referenced this picture for my layout to portray the swirl of Elsa’s powers. To add more elements, I placed snowflake letters, transform and distort, like how we learnt in class. It was truly an amazing skill to learn!

(Reference Image/ Inspiration)


5. Creator – Tinkerbell

Instead of choose a typeface, I went out to spice things a bit by using graphic forms of Tinkerbell’s tools in creating my type. Just like in the movie, where she creates a blueprint on an old textured paper. Thus, I used this idea to design my font.

(Reference Image/ Inspiration)


6. Explorer – Ariel, The Little Mermaid

(Reference Image/ Inspiration)
Scene: Part of your World

Last but definitely not least, I build upon Ariel’s curiosity to explore the other world as my inspiration layout. Designing a ongoing tunnel- like layout like the image below. I chose to form a rounded tunnel to reflect the infinite curiosity and exploration the archetype holds.


ROUGH COLOR PALETTE CHOICE:

INITIAL PROGRESS SHOT:

FACES+ Archetype Pairs:


CUBE TEMPLATE:FINAL PRODUCT:

Assignment 2: The Wall Have Ears | Process + Final

3 Conversations/Quotes, I HAVE CHOSEN:

1.
“Omg have look at this, doesn’t this look so good!” “Stop your making me so hungry… but then again I only eat glazed donuts.

2.
Dude, 
what if cinderella was a baking slave and her name was mozzarella?
….

3.
Damn I did so badly for this..ughs..what if I fail?
Its okay, just stay positive and everything will be fine!
Easy for you to say.

BOARD + DRAFTS

IDEA IN MIND
Quote 1: I only eat glazed donuts

Originally, I wanted to incorporate real donuts in the type but it did not work as a whole and with the overall color scheme. Thus, I used digital illustration to help me tie in everything together with the use of the same color palette. I wanted to emphasise the “glazed donut” thus keeping it traditional with the white glaze and the only one manipulated.

Quote 2: Dude, what if cinderella was a baking slave and her name was mozzarella?

This quote holds the element of a fairytale yet a pun. I wanted to play with the irony of “Once upon of time” where it conveys a magical transportation, even though it may be a fun pun or a joke. In the beginning, I wanted to portray the mozzarella with a cheesy touch but there were too many elements flying around. Thus, I decided to go with the classic Grimm’s fairytale book cover layout (like the reference below).

Quote 3: Its okay, just stay positive and everything will be fine!

Initially, for Quote 3, I wanted the words to create a smiley face (shown in the AI board above). However, it turned out looking creepy. Thus I tried to play with the size of the face, scale and hierarchy of the types but something was still not right. It still gave a creepy halloween feel. I decided to scrap the idea and focus on the 1960s psychedelic hippie movement style, where types are soft, warped and portrayed the positive vibe.

References:

FINAL 1.0

Overall Feedback:

  • Could make the gold brighter, looks dull at the moment.
  • Maybe try to play with a brighter palette like pink and gold to bring the hippie feel, and Cinderella can be depicted more modern since it is pink?
  • Do not give a border to just one, either apply it to all or none – let it the background bleed out.

FINAL 2.0

(AFTER REFINEMENT FROM CLASS CRITIQUE)

my final 3 posters placed together:

Overall, I really enjoyed in experimenting and playing around with the different fonts and creating my own. However, I feel like I still can push myself to achieve a better outcome if I had plan the designs all together instead of individually. I would like it even more if all 3 pieces would intertwine and connect with each other so it looks like a solid set. Furthermore, instead of making everything centralised, I could play more with the composition of type, layout and off-positions – playing and pushing the boundaries. There is so much more I need to learn to understand and envelop the basis of typography. Just like the typographers we have reviewed, each one of them have their own unique style that makes them, them. One day I shall find my own unique style but yet still be flexible in the application of style to reach a broad audience.