But are you really?

The soft, light strokes sets a tranquil yet sombre mood to the painting.

The grey canvas muted the colours, making the scene seem mellow and quiet. Using the grey-primed canvas as the mid tone and building the shadows and highlight above it helps to heighten the sense of mellowness. The harsh white highlight and outlines make the figures seem as though they are sparkling. Highlight on the plastic creates a sense of ambiguity as viewers might not be able to make out what it actually is, leaving them to make their own interpretation.

In close proximity, yet so far apart. There is no form of interaction, the woman lays there exhausted
and uninterested.




F  O  L  D
6 pages accordion fold

C  O  L  O  U  R  S
Teal + Red
(colour of the vest and the hospital’s colour)

Please click on the thumbnails the colours are off!

Lack of sense of flow, static placement, disjointed, include the photos, take note of margin, lines on the cover of the brochure are too sketchy, think of ways to create rhythm instead of just smacking the photos on the various spreads!

F  I  N  A  L    D  E  S  I  G  N

I decided to apply gradient map to the photos as I found it difficult to achieve a sense of unity across the pages of the brochure with the differences in lighting in the photos provided (warm and cool lighting). Hence, I adjusted the photos to red and teal, the only two colours used in the brochure. I made use of lines and holding shapes to achieve a sense of rhythm and flow and to guide the viewer’s eyes across the brochure.

F  I  N  A  L    B  R  O  C  H  U  R  E

white, smooth, 160gsm.




D  E  S  I  G  N    E  X  P  L  O  R  A  T  I  O  N

F  O  L  D  I  N  G
What stood out for me in this design is the method of folding, the flaps on the pages can fold up to form a cube which resembles the logo of Ng Teng Fong General Hospital hahaha.

S  E  N  S  E    O  F    F  L  O  W
The sense of flow in the brochure is created by the holding shapes and lines that flows across the pages  guiding the viewer’s eyes across the pages.

U  N  I  T  Y
Using colours (limiting colour palette) to create a sense of unity.
Repetition of colours (creates a sense of rhythm and unity)