Visual Research + MoodBoard

I decided to analyse some of the more illustrative ones as I am personally more interested in those..

  1. Hello!Yello! Solo Exhibition

This poster uses a Monochromatic tones and tints of yellow to compose the entirety of the poster. I thought it was charming of them to deliberately stick to monochromatic yellows to  reflect the theme of the event, to celebrate the Yellow faces aka the Asian people (according to google translation of the event). At the same time, the yellow acts as a brand for mrmustard studio as it can easily be associated with its namesake.

As for the illustration, the yellow wall creates an interesting diagonal yet symmetrical cut keeping the poster balanced overall. This line of division also makes the small and playful black lineart stands out in the center.

All the textual elements on the poster are all placed at the four edges, framing an imaginary margin.
All four textual elements are easily legible as yellow fonts are contrasted over the off-white background and vice versa. Our eyes go over first to the Event title : Hello!Yello! which is the largest amongst all of them. In addition, the slightly tilted angle and the availability of wide space around it easily grabs our attention. In addition, visual interest is created with the title being written in a causal handwritten type in yellow, as if promising that this exhibition will be fun and entertaining.

Then our eyes get drawn to the bottom left as we go along the sub-margin that frames the title, where the Studio and the dates are displayed, which are technically the two other important elements after the title. We then go to the text with the vertical alignment at the top right corner, and this orientation creates another form of visual interest. It then directs us along its own sub margin to the sponsors.

I think the overall simplistic style of illustration with the repetition of yellow aligns itself well with the message of this exhibition; to embrace the charms of fun yellow as a part of the Asian identity.

2.  Hackathon 

drag to resize or shift+drag to move

I think the most outstanding thing from this poster is how it manages to capture the important features of coding with its play on the visual combination of both the illustrations and the text, which takes up almost the whole center of the poster.

Firstly, the largest text for the title (HACKATHON) is placed interrupted into 4 lines with the white lines, but still forms the word when read conventionally from left to right, and top to bottom. This disconnected imagery reflects how codes make use of individual alphabets as a component to communicate its functions in data instead of using it for mere communication.

The imagery of the hands intertwined with the text also further reinforces how coding requires layers and layers of work in order to make it function. It also perhaps suggests having to think outside of the boundaries in order to make the coding work, suggesting that the event is bound to challenge you to think creatively.

The textual elements of the posters also frame themselves around the central imagery, creating an implied margin. The difference between the colours of the frames around the texts also separates each textual information from one another.

Again, the poster, only uses limited colour palettes, and uses the split complementary system to bring attention to the detached hands from the orange-yellow background, which creates an impression that coding can be fun and creative.

Here are the other posters that I found interesting:


Japanese Poster: Souvenir Square. Satoru Morone / Sakiko Sudo. 2013

Field Trip: National Design Centre

Design Practices in Singapore

Environmental Designs (EN)

Product & Industrial Designs (PI)

Fashion and Accessories (FA)

Visual Communication (VC)

Future Goals for Singapore

In addition to its rich multi-cultural roots, it has already cemented its place in the international community as one of the fastest growing and most innovative metropolitan states. As such, Singapore has revenue and confidence to explore more creatively and we do see the fruition of this advent with the recent influx in the general interest of design in all of the sectors of Singapore.

With this continued interest and investment in design all over Singapore, people from all age range will begin to see the significance of design in keeping all the sectors of Singapore flourished and at the same time, paints Singapore as a vibrant and attractive country to the rest of the world.

At this rate, I’d like to believe that Singapore will very soon find its own charm in the design scene globally if it continues in this direction that encourages venture.

Mobile of Hope


Hope to me is seeing things in a positive light whenever you are stuck in difficult times. So the final way that I decided to convey this idea is to represent  the medical tools as space objects. I wanted to visually reshape the medical tools to a set of fun space components, since space to me is the representation of new possibilities in hopes of highlighting that getting treatment is to take care of yourself to get better.

So here are my final list of 4 designs:

  • Plaster as Space ship
  • Syringe as a Satellite
  • Pill as a Space pod
  • Lollipop as Saturn

Idea generation


Pinterest board:


1st Attempt

I ran into some difficulties when it comes to simplifying the shapes into forms instead as they are very illustrative. I also was thinking illustratively, adding details that are not really necessary to convey what I want. I was also not nailing the perspectives. So my goal was to get rid of the flames and details like the little windows and rework on the forms so that they are more simpler.

2nd Attempt


After consultation, I realised that I was still focusing on details, so I decided to take out even more details like the astronaut and the medical beads in the pills. I also decided to further simplify the asteroids on the lollipop and the details on the syringe to make it look less syringe-like.

3rd Attempt

Again, I was still thinking illustratively, instead of symbols. Therefore I decided to forgo even more details and instead focus on getting the outlines and the colours to convey the idea of hope.


As for the forms, I generally steered clear from sharp edges and instead tried to round all my outlines so that they are smooth and soothing to look at. I also tried to vary the perspectives to give them depth and make them resemble less of their origin as medical objects.

As for colours, I decided to go with complementary colours that are not too loud but colourful enough, and to balance the contrast, I added some analogous colours as well. I also chose colours based on their healing properties and  ensure that they go well with my intentions.

E.g: I used red and its tints to represent energy as core of the life pod pill.

Here is my reference.

As for the arrangement, I wanted to create an orbit with the designs I have with the core (pill) in the middle.

(One of the lollipops died however while I was redoing the mobile so I came up with another arrangement)

Problems Encountered:

I definitely struggled a lot with the form making, and to the end, did not resolve all the simplifications that needed to be done, just like how the orbit in the pill was still relatively detailed.

As for the technical parts, I ran into multiple problems.


I decided on printing at ColorVisio with 250 gsm white card, so that it won’t be too thick but thick enough to withstand the white glue that I was planning to use. However, when I got back home and started assembling I realised that the two sides don’t match up as I had forgotten to reverse the image…

Since I didn’t have time to reprint, I ended up printing at home with the thickest paper that I had – 160 gsm. The colours were sadly not as vibrant as the printing shop.

Lastly, since we were given time to fix the mobile after presentation, I decided to go to print at Xorex, with a 250 gsm art paper. The colours were not as vibrant as ColorVisio to me, but it was definitely better than the printing at my home so I decided to go with that.

(Final print)


I ran into quite a lot of problems here as well. I decided to use metal wires to create an orbital frame of the mobile since I thought that the width span needs to be at least 30 cm.  But I had a hard time trying to bend them into a perfect circle even after hammering and bending them with pliers. I also had some difficulties trying to balance them with threads.

Sticking the designs back to back with a thread in did not go as smoothly as I thought. After the presentation, I went back to stick the designs with spray mount but I ended up destroying one of my lollipops. :,)

I think it would definitely have been easier if I inserted a transparent sheet in between the designs first before stringing the sheet instead of the design like one of the classmates did.

To wrap everything up, I unexpected learnt many things about form making and craftsmanship. 

As for the technical process, I learnt the importance of using the right crafts for maximum efficiency, which I definitely learnt the hard way since I ended up spending way too much time making things. (I got myself an exacto knife the second time, and it was way faster and neater than I did with scissors.)

As for form making, even though I have not yet nailed at the process, I am definitely more conscious of the need to convey meanings without explicit details but instead with form and colours.