Design Artefact 2: Website
I started off looking at sleek, efficient websites and collated a moodboard that featured websites with a strong color theme, attractive visuals, shapes and a clean overall composition.
I admired the clean simplicity of websites like these and decided to emulate them. Financial services tend to be complex, and the ability to simplify complex concepts into bite sized chunks would be crucial to communicate effectively with our customers.
I stuck to the gold and brown color theme which on hindsight I should’ve adopted for my other posters but the directive came from above in which they wanted the posters to be more youthful and exuberant, whereas the posters would be more serious and elegant.
It was important to get our vision and mission statement out early on so that potential clients would know what kind of company we are, and how they can benefit from our services.
The founding team is on the About page; I kept it simple and clean for visitors to take a look at the different skillsets that we bring to the table.
We also needed a page to channel our clients into our sales funnel, and this would be the page where clients could sign up for an introductory portfolio review where our brokers would analyse their portfolio for them.
I am a strong believer of giving value before asking for anything. From a marketing perspective, we must be willing to give more than our competitors if we hope to reap the rewards of customer loyalty and brand image. Thus, we provide up-to-date news coverage for early investors and people who want to learn more about the financial markets. These tabs then open into full articles.
I made a few adjustments after the consultation, where the colour scheme was not consistent, and to make the overall design “tighter”.
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