I chose this book as it had a wide range of logos created by notable designers. Companies like NBC network and Martha Stewart co. were notable clients. It also included the thought process that went behind the ideation.
This page illustrated the different types of logos and possibilities of each type.
This page defined the logo and its purpose.
I like the designer’s approach to break down the logo and create something new out of the deconstructed form. It was clean, minimal and effective.
This caught my attention as I realised the possibilities of scaling up a logo into an abstract watermark. Its versatility appealed to me as much as its Impressionistic style aka Georges Seurat.
The playfulness of this brand is unique; the logotype appeals just as much as Pacman does. The color scheme is also bright and cheery, with the added design possibility of converting it into an exclamation mark.
I like the use of font as well as negative space in this logotype. The 3-dimentional logotype also looks good as a backdrop, reiterating the dynamism of this company.
The color scheme works, along with the contrast between navy blue and white type.
This is one of my favourite packaging designs in this book as it creates an image in consumers’ minds. It creates an evocative mood.
The semi abstract forms have a cutout effect that showcases the rawness and expressiveness of the brand and its event, similar to the Apple ipod ads in the early 2000s.
This VISA moodboard shows how colour alone can create so many expressions of the brand.
This clipping mask technique can be emulated for a cinematic effect.
Again, a design built out of coloured dots. It seems to reinforce the KISS rule.
One of my favourite brand designs of all time, I love how the brand conveys the classiness of the restaurant effortlessly. The type, subtle curves and motifs makes for a visual treat.
Love the simplicity and imagery associated with these 2 logos.
Love how the grid was used for this poster. The neon vibes rock.
The ideation process for NBC was initially a rainbow before it became a peacock.
Very smart way of looking at things.