[PD II] Red Dot Museum Field Trip

Out of the many interesting products on display at the Red Dot Museum, the most memorable product to me is the URI LED Light Bulb. The URI LED light bulb is designed by a Hong Kong-based design firm called NAP and has won the reddot award 2018 in the lighting category. Unlike a traditional light bulb, this light bulb is segmented… Read more →

[PD II] Aesthetics of Products

Dyson Pure Cool Purifying Tower Fan: I feel that the aesthetics of Dyson’s bladeless fan takes into account mainly the function and human factors. Despite having no blades, the fan still fulfils its function – blowing blasts of air into the environment. It is able to achieve this because of its hollow cylindrical design. This hollow design contributes to its… Read more →

[PD II] Harvey Norman, Courts, IKEA

Harvey Norman and Courts: Vacuum cleaners used to be large and heavy, making the experience of using it extremely clumsy. Moreover, the long cords often get tangled or caught around the furniture, hence the user would have to backtrack to unravel this mess. With the rise of smart technology, smart robotic vacuum cleaners can now save us from the hassle… Read more →

[HoD] Artists’ Manifesto – Artist’s Medical Report + Process

Artist’s Medical Report:   Concept: Throughout history, artists play an important role in society by providing commentary through art. Therefore, the role of an artist is often a serious yet heavily undermined one. Even in today’s more open-minded society, the stigma against artists still prevail. Many people still don’t take artists seriously. Artistic careers are one of the most underpaid… Read more →

[HoD] Creative Response 1 – Rebus

My Rebus:     Answer: ‘Francesca’ is pronounced as ‘fran-chess-kuh’ When I was younger, I used to loathe my name because it is pretty complicated and many children weren’t able to pronounce it properly. Even I myself didn’t know the actual pronunciation until I googled it. So for a long period of time, I went by ‘fran-sass-kah’ or ‘fran-sis-kah’. If… Read more →

[HoD] Hyperessay: Text Rain (1999) by Camille Utterback and Romi Achituv

Introduction to selected artist and artwork Text Rain is an interactive installation created by Camille Utterback and Romy Achituv. Camille Utterback is an internationally acclaimed artist and pioneer in the field of digital and interactive art. Her works explores the aesthetic and experiential possibilities of linking computational systems to the human movement and physicality in visually layered ways.   Text… Read more →

[HoD] Hyperessay: Key Work Selection

Text Rain (1999) by Camille Utterback and Romy Achituv About Text Rain: Text Rain is an interactive installation in which participants use the familiar instrument of their bodies, to do what seems magical—to lift and play with falling letters that do not really exist. In the Text Rain installation participants stand or move in front of a large projection screen. On the screen they… Read more →

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