Tag: locale

[GF] Locale: Spread 3 – Process and Development

References Spread 3 focuses on the legacy of Khiam Teck party supplies store. Not only does this store carry party supplies, it sells nostalgic old-school toys as well. The store itself hasn’t changed since the 60s. With its traditional store design, it definitely stands out in the midsts of hipster cafes and modern banks. My motifs for this spread will be… Read more →

[GF] Locale: Front and Back Cover – Process and Development

Please refer to this post for the big idea and visual research before proceeding with this post! Ideation Since my idea revolves around the theme of family, here is a diagram of the possible concepts that I can use to represent family. Execution Tryout 1: I started by deconstructing the iconic Holland Village windmill and Holland Road Shopping Center into… Read more →

[GF] Locale: Additional Primary Research

Presentation Feedback After presenting my primary research on Holland Village, here are the comments from Mimi: Research is rather generic Topic on segregation between expats and locals is sensitive Therefore, I decided to make another trip down to Holland Village and conduct more interviews to get additional insights about the place.   Interviews Even though Holland Village is well-known for… Read more →

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