poster

There are 2 posts tagged poster (this is page 1 of 1).

Project 2 “Combating Zika Outbreak” – Final

After the second round of edits, feedback was given that:

hierarchy/ negative space needed to be stronger
smaller text/ text did not have to be so huge to show emphasis
sweet spot of placement – the placement of the text was a little awkward and clunky
placement of mosquito bite – not very realistic

Feedback was also given that the image still looked too sexualised, despite the cropping.

 

Thus, I made some changes to the layout and central image to create the final:

zika2_edit-revised-final

The central image was changed into something more neutral, although the same treatment was applied to it.

The placement of the main slogan was changed as well, leading vertically along the neck of the female down to the mosquito bite, to create some kind of flow of reading for the eyes (instead of being a static horizontal block).

The secondary slogan and extra information were kept to the right of the poster (but not flush left) to continue on the reading flow from the mosquito bite, but still ensures that the text is easily readable.

 

Project 2 “Combating Zika Outbreak” – Visual Research and Moodboard

Aim: Create awareness and call to fight Zika

Task 1A: Visual Research

For the initial brainstorming, I looked at a variety of health communication posters and awareness campaigns, ranging from the old vintage ones to the modern, current campaigns.

(Full moodboard is here!)

eyes_7

I like this poster because of its

  • Poster/Illustrative style
  • Visually interesting graphics
  • Usage of typography to drive the message home
  • Captivating slogan

Captura-de-pantalla-2014-10-06-a-las-10.46.32

instagram

I like this campaign because of its:

  • Use of publicly recognizable symbols  to generate interest and rapport
  • Interesting manipulating of graphics to echo the message, with provocative slogan
  • Simple and clean layout

foto7

I like this poster because of its:

  • Juxtaposition of imagery (candy/ icecream to depict wounds) – generates shock
  • Simple, effective layout
  • Interesting, thought provocative slogan

tumblr_nw8fw2Dkhp1r5vojso3_1280

tumblr_nw8fw2Dkhp1r5vojso2_1280

I like this campaign because of its:

  • Interesting imagery – not too direct but metaphorical to generate interest
  • Clean colour palette
  • Clear and effective layout

Also something a little bit more out of the way but I liked this infographic that I found:

32e9cc5775b8f90ac1786dd453863337

I like the illustrative style present in the infographic that makes the serious topic more approachable and human, instead of being too clinical and distant. The use of the handwritten typeface and textures also add a handmade touch to the illustration, making it more personal and human.

Task 1B: Slogan and Moodboard

After doing some research on both health awareness campaigns, I thought of three main points from which one can raise awareness about Zika:

  1. Zika as a mosquito transmitted disease – preventing mosquito breeding in homes
  2. Zika as being potentially harmful to fetuses – dangers of Zika during pregnancy
  3. Zika as a sexually transmitted disease – importance of adequate protection

Thus, I thought of 4 potential slogans for the Zika awareness campaign:

1

Sex – Hand touching naked torso (Too hetero-normative?)

  • Zika – Not a Love Bite (could refer to mosquito bite (point 1) or sex (point 3))
2

Mosquito “kissing” unborn child in pregnant mother?

  • Zika – Kiss of Death (for pregnant mothers (point 2))
  • Zika – Breed to Bleed (raising awareness against mosquito breeding (point 1))
3

Mosquito in pet enclosure – for sale in pet shop Surrounded by breeding sources

  • Zika – Breeding an exotic pet? (raising awareness against mosquito breeding (point 1))