slogan

After the initial brainstorming, I chose a few ideas to develop into draft pieces:

Hit By The Bullseye

This piece hones on the idea of the mosquito bite looking like a bullseye – marking the victim as a target for Zika infection.

Personally though, I found this concept to be a bit too overdone and too direct, which might defeat the purpose of the poster as people will tend to skip over it.

ZIKA – Not a Love Bite

For this poster concept, I tried to go for a more interesting/ provocative route – love bite referring to the mosquito bite but feedback from the class was that the concept was too sexualised and might not convey the intended meaning well.

Suggestions were given to focus on other parts of the body (e.g. the neck) to put more focus on the mosquito bite.

Human Slurpee

Personally this was my favourite out of the three – I liked the slogan as I feel that it was the most original out of the three.

However, feedback was that the image of the slurpee was not obvious enough to convey that the poster was about Zika – the viewer had to look closely to the smaller tagline at the bottom to find out.

Hence, the central image could be clarified to serve the message better.

Revisions

After the first session, I made some revisions on the last 2 concepts based on my peers’ feedback:

This was a variation of the “love bite” concept, but I tried to focus on the mosquito bites on the neck to simulate hickies/ focus on the bites to make it less sexual. I did a few variations on colour/ layout as well:

I also applied the same treatment onto the image of a man to create the “guy” version:

For the “human slurpee” concept, I tried to change the image of a slurpee cup to something a little more direct – a blood bag! I also tried to juxtapose the image of a mosquito head to make the reference more obvious. For this concept, I mainly experimented with the relative size and placement of both the image and the text as the combined image of the mosquito sucking on the blood bag became very long in shape and quite clunky to manipulate.

Aim: Create awareness and call to fight Zika

Task 1A: Visual Research

For the initial brainstorming, I looked at a variety of health communication posters and awareness campaigns, ranging from the old vintage ones to the modern, current campaigns.

(Full moodboard is here!)

I like this poster because of its

Poster/Illustrative style
Visually interesting graphics
Usage of typography to drive the message home
Captivating slogan

I like this campaign because of its:

Use of publicly recognizable symbols to generate interest and rapport
Interesting manipulating of graphics to echo the message, with provocative slogan
Simple and clean layout

I like this poster because of its:

Juxtaposition of imagery (candy/ icecream to depict wounds) – generates shock
Simple, effective layout
Interesting, thought provocative slogan

I like this campaign because of its:

Interesting imagery – not too direct but metaphorical to generate interest
Clean colour palette
Clear and effective layout

Also something a little bit more out of the way but I liked this infographic that I found:

I like the illustrative style present in the infographic that makes the serious topic more approachable and human, instead of being too clinical and distant. The use of the handwritten typeface and textures also add a handmade touch to the illustration, making it more personal and human.

Task 1B: Slogan and Moodboard

After doing some research on both health awareness campaigns, I thought of three main points from which one can raise awareness about Zika:

Zika as a mosquito transmitted disease – preventing mosquito breeding in homes
Zika as being potentially harmful to fetuses – dangers of Zika during pregnancy
Zika as a sexually transmitted disease – importance of adequate protection

Thus, I thought of 4 potential slogans for the Zika awareness campaign:

Sex – Hand touching naked torso (Too hetero-normative?)

Zika – Not a Love Bite (could refer to mosquito bite (point 1) or sex (point 3))

Mosquito “kissing” unborn child in pregnant mother?

Zika – Kiss of Death (for pregnant mothers (point 2))
Zika – Breed to Bleed (raising awareness against mosquito breeding (point 1))

Mosquito in pet enclosure – for sale in pet shop Surrounded by breeding sources

Zika – Breeding an exotic pet? (raising awareness against mosquito breeding (point 1))

Project 2 “Combating Zika Outbreak” – Initial thumbnails + development