zika

There are 2 posts tagged zika (this is page 1 of 1).

Project 2 “Combating Zika Outbreak” – Final

After the second round of edits, feedback was given that:

hierarchy/ negative space needed to be stronger
smaller text/ text did not have to be so huge to show emphasis
sweet spot of placement – the placement of the text was a little awkward and clunky
placement of mosquito bite – not very realistic

Feedback was also given that the image still looked too sexualised, despite the cropping.

 

Thus, I made some changes to the layout and central image to create the final:

zika2_edit-revised-final

The central image was changed into something more neutral, although the same treatment was applied to it.

The placement of the main slogan was changed as well, leading vertically along the neck of the female down to the mosquito bite, to create some kind of flow of reading for the eyes (instead of being a static horizontal block).

The secondary slogan and extra information were kept to the right of the poster (but not flush left) to continue on the reading flow from the mosquito bite, but still ensures that the text is easily readable.

 

Project 2 “Combating Zika Outbreak” – Initial thumbnails + development

After the initial brainstorming, I chose a few ideas to develop into draft pieces:

Hit By The Bullseye

zika1

This piece hones on the idea of the mosquito bite looking like a bullseye – marking the victim as a target for Zika infection.

Personally though, I found this concept to be a bit too overdone and too direct, which might defeat the purpose of the poster as people will tend to skip over it.

ZIKA – Not a Love Bite

zika2

For this poster concept, I tried to go for a more interesting/ provocative route – love bite referring to the mosquito bite but feedback from the class was that the concept was too sexualised and might not convey the  intended meaning well.

Suggestions were given to focus on other parts of the body (e.g. the neck) to put more focus on the mosquito bite.

Human Slurpee

zika3

Personally this was my favourite out of the three – I liked the slogan as I feel that it was the most original out of the three.

However, feedback was that the image of the slurpee was not obvious enough to convey that the poster was about Zika – the viewer had to look closely to the smaller tagline at the bottom to find out.

Hence, the central image could be clarified to serve the message better.

Revisions

After the first session, I made some revisions on the last 2 concepts based on my peers’ feedback:

zika2_06zz

This was a variation of the “love bite” concept, but I tried to focus on the mosquito bites on the neck to simulate hickies/ focus on the bites to make it less sexual. I did a few variations on colour/ layout as well:
zika2_01zz zika2_02zz

 

zika2_03zz zika2_04zz zika2_05zz

I also applied the same treatment onto the image of a man to create the “guy” version:

zika2_07zz zika2_08zz

For the “human slurpee” concept, I tried to change the image of a slurpee cup to something a little more direct – a blood bag! I also tried to juxtapose the image of a mosquito head to make the reference more obvious. For this concept, I mainly experimented with the relative size and placement of both the image and the text as the combined image of the mosquito sucking on the blood bag became very long in shape and quite clunky to manipulate.

zika3_edit

zika3_edit-5 zika3_edit2 zika3_edit3 zika3_edit4