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MonthApril 2019

Task 4: Brochure process & final

First of all, the content of the brochure should provide more information regarding workplace discrimination and also provides “solution” or assistance for those who might be experiencing such issues.

Drafts 1.1 and 1.2:

A and B differs in their information content. I was contemplating on what content that is relevant to the target audience.

Feedbacks:

  • target audience choose 1; either for employers or for employees.
  • the 2 deliverables must complement each other and hold together. Since my other deliverable outcome is a spatial exhibition that aims to get the public converse and take a pledge in promoting a harmonious workplace, maybe I could use this brochure as a solution (for them to reach out for assistance). And also to highlight the important information in order to bring the issue to attention.

 

Drafts 2.1 and 2.2:

The placement of the people are weirdly spaced out, hence I changed the layout to:

Feedbacks:

  • This is an eight-fold brochure. Perhaps could explore 4-page brochure
  • The front cover could extend till the back of the brochure instead. Let the slogan intersect with the human figures.
FINAL OUTCOME: BROCHURE

Front:

Back:

Added some key visuals that explains the body text information.

 

Task 3 process & final

As my topic is about racial discrimination in workplace, I thought a spatial design would works best to get people to engage in conversations related to the issue. This can be placed around Central Business District targeting the working adults.

First draft exploration:

  • the slogan should change
  • instead of just collecting responses, how about engage people to take a pledge

Second draft:

  • must be practical. currently the cards are not as enough (limitations of cards exists as the cards need to be torn off and could not be replenish instantly)
  • data of the survey does not need to be included.
  • instructions ?

Third draft:

  • i thought i should just make the whole thing simpler
  • added some new avatars – covers the 4 main ethnic races in Singapore – of different attires/ appearances / beliefs.

 

Feedbacks gathered to move forward towards final draft:

  • It raises and highlights the discriminatory practices but provide no solutions.
  • Recall the aim/purpose.
  • Change the slogan. It is not suitable with the current concept.
  • This can be an outlet for sharing personal stories/ collecting their experiences related to discriminatory in workplace.
  • The “solution” or assistance can be provided in the brochure.
  • At a glance, people should know what does this interactive wall is about.
  • Conversation starter for the crowd, to interact, to take a pledge – make them think what they are capable of doing in helping this issue.

 

FINAL DESIGN OUTCOME: 

Cards:

 

Exhibit space:

 

FEEDBACKS FROM PEERS:

  • Maybe could have a guide which helps to promote the brochure and reach out to the people to participate.
  • Rather than just taking a pledge, how about ” How they could help/ tackle the issue..”
  • How about markers? Are they provided with markers? This probably can be solve by having a guide that helps out with the overall flow of the user experience. The guide could explain and provide markers as well as giving out the brochures.

Infographic Poster – Process and final

Information that should be included in the poster.

  • Definition and what it is about.
  • The important 5 principles as stated by TAFEP.
  • Surveys to show and infer the data.

 

Sketches:

  • The body text is too lengthy and difficult to read
  • Does not have engaging visuals to represent the key points of the topic
  • Just focus on one target group. Either at school institutions or workplace or it could be educating the young since preschool.

 

Drafts 1.1 and 1.2:

The flow of the data survey seems rather messy and the information is everywhere. Hence, I thought of adding an infinite flow of paperwork from the printer and the information from the survey could be placed there.

Also, the use of yellow card means to caution someone because of foul and  inappropriate behavior.

Drafts 2.1 and 2.2:

I decided to change the overall color scheme to gives off a formal tone yet engagingly friendly. Also, I wanted to show that different races stand together against racial discrimination in the workplace. So I placed a bunch of hands of different skin tones, holding up the yellow card.

Also based on given feedbacks, I included the target audience and objective of the infographic poster. This infographic poster is to help explain about my project (task 3 and 4) to the reader.

 

FINAL OUTCOME OF INFO GRAPHIC POSTER:

(The color on screen is not reflected correctly. It differs from exact poster colors)

Feedback:

  • There are two repeated slogans. This is unnecessary, so perhaps could remove the one at the bottom. Also, the chosen typeface is not really synchronize with the theme of the topic – which is in serious and formal tone.
  • The play of the paper scrolls could extend till to the left bottom of the poster.
  • Some commented about the skin tone of the guy in the poster – it does not suits with the topic which is about racial discrimination – hence should choose a skin tone that is considered as the minority here in Singapore.

 

Reflection:

Overall, I am pretty satisfied with the poster as I progress through the ideas and thoughts processes. I learnt that an infographic poster is something that the readers would know what the topic is all about at the first glance. Meaning the play of the visuals as well as the icons are important. Condense and lengthy body text are not really efficient and effective to the readers. Based from these feedbacks, I tried to make the information short and easy to understand.