Hyperessay: Bar Code Hotel (1995)


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Perry Hoberman, an installation artist

Perry Hoberman is an installation artist born in 1954 who works mostly around machines and media. He has taught in several art institutions and is currently an associate research professor in the Interactive Media Division at the University of Southern California School of Cinema-Television. Hoberman pays particular attention to the interactive character of technology and human beings in his works, namely Bar Code Hotel which demonstrates so which will be of focus in this hyperessay.


Bar Code Hotel is one of Hoberman’s works that really displays interactivity between computer technology and human beings. It is an interactive installation that generates a virtual world using an inanimate object Hoberman was intrigued by: bar codes. Hoberman’s inspiration behind this work are the bar codes he chanced upon while reading cereal boxes during breakfast.

“We are so familiar with bar codes that we hardly even notice them, just an unpleasant fact of contemporary life. They are ugly, plastered onto countless consumer products, defacing the design of packages, books, magazines. And they don’t seem to have any of the magical properties that often get attributed to advanced technologies. They are, however, one of the earliest infiltration of the digital infrastructure into the universe of existing objects. They represent a kind of alternate reality superimposed onto the physical world. This reality is not addressed to us, but instead directly to the computer.” Hoberman

This is so interesting to me because he transformed something often overlooked into something so of greater purpose. Using bar codes as a tool, he created a 3D virtual environment that transcends boundaries of the reality.

The artwork offers a series of objects, arranged on tables, covered with bar codes where a pen-laser manipulated by the participant then activates the codes. A representation screen follows by displaying the result of the “commands” determined by participants that interact with the object. On the screen, a series of everyday objects appear, interact, and die as seen in the images attached below:

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Participants interacting with the objects on the large table
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A bar code that scanned enlarged shades onto the screen

For each simulation, an object is activated by a start trigger given by the participant who will wave the pen-laser over a selected bar code on the objects placed on the table. Just to briefly give an idea of the work, attached below is a video of it:

Interactivity in the artwork

Clearly, there is a “reciprocal exchange” between the participants and the work itself  which is essentially what defines interactivity. The participants would use the pen-laser to scan bar codes that transmits messages to the computer screen which elicits a response being the imagery on the screen. When the participants wave the wands in different manner, it manipulates the objects on the screen as it enlarges or moves around which represents the back and forth action and communication in interactivity as suggested by Norbert Wiener in his essay.

Bar Code Hotel demonstrates entropy which is “the process of receiving and of using information is the process of our adjusting to the contingencies of the outer environment, and of our living effectively within that environment.” It is the indeterminacy and unpredictability as results fully depend on participants given that the bar codes can be scanned at any time and in any order. Graphics created then vary between the different groups of participants creating entropy.

This is also being discussed in Roy Ascott’s essay where he thinks that interactive art is, if not, should be behavioural. Outcome of the artwork is never fixed and will change from participant(s) to participant(s). Interactive art is a dialogue and not a monologue meaning the artists give up some control as to how the artwork turns out, leaving it to the interpretation and control of the audience. As for Bar Code Hotel, the outcome of the work I feel, fully depends on the decisions of the participants who determine what object is to be on screen along with its manipulations.


Bar Code Hotel in my opinion, is a good example of an interactive art piece that explores complete interactivity between computer and human beings. The artist created a space where the participants create a narrative that the artist has zero control over. This really demonstrates entropy, the undetermined outcome.


We are one.

We share the same despair. We share the same joy.

We undergo the same woes of living and breathing as designers.

Yet, we create a facade as if we are on two separate ends.

Architects are architects. Painters are painters.

We tie ourselves down to mediums, we think are our strongest.

We refuse to try things unfamiliar, afraid of failing, afraid of falling.

Let us break out of our enclosures and try,

In hopes of blossoming a community that embraces the integration of different genres and fields just as Vienna did in the 1800s during its secession,

In hopes of bringing design dynamism to greater heights.


We share the same despair. We share the same joy.

Let us be one.

Key Work Selection: Bar Code Hotel

Bar Code Hotel is the work of Perry Hoberman that I have selected. It is an artworks that works around a lot of bar codes. Upon entering the room, you will be welcomed by a colourless (white) space, numerous black and white bar codes and a large projection wall. You will then have pick up a pair of 3D glasses before settling yourself behind one of the long tables covered with bar codes as seen in the images below.


Bar Code Hotel

On the tables are a few light pens or “bar code wands” where you are supposed to run over the bar codes. When done so, peculiar shapes such as a porcupine-looking sphere, a radio and light bulbs will be projected onto the big screen, spiraling around. Some of the words have commands like ‘jump’ or ‘flee’ which when scanned over, makes the objects smaller, bigger, change colour or turn 360 degree. The interesting part to me is that you are able to control the objects on screen simultaneously with multiple other participants. Interaction then expands from between you and the installation itself to you and other participants as well. Attached below is a video of the work:

Participants get to enjoy forms activated by their own actions and reactions. As most interactive works, Hoberman’s works fall towards entropy and indeterminacy as results fully depend on participants given that the bar codes can be scanned at any time. Graphics created vary between the different groups of participants as seen in a few of the screenshots here.