FINAL ASSIGNMENT- “IRIDESCENT DREAM”

Iridescent Dream” is a representation, reflection, and celebration of  women through the lens of intergenerational femininity.

Representing a range of identities, each subject should challenge your own prejudices of  women solely based on their appearances.

Being women in the society we are expected to dress a certain way, when we are young, we are dressing up according to our  parent’s expectations, however, this may not what we want choose to been seen.

Our parents have had a pivotal role in building our idea of femininity, whether through showing us how they themselves dress or telling us how they wants us to present ourselves. The issue that I want to highlight visually was this expectation of being a women from our parents versus our true identity.

#_Kharelle

 

#liqingleong

#Yuvzz

“Iridescent Dream “ is an interactive photo installation portrait of women defining their own femininity, navigating the conflict between self and social perceptions.It invites you to be empathetic, reflect on your own values, and see how this plays in a much bigger cultural context.

Locker – Restricted, claustrophobic area to represent how women felt that their identity being confined to fits the social norms surrounding femininity, and the extent to which they have to play the part. 

The iridescent foil curtain – walk into a new place, a whole new world – it gives a sense of  freedom, and also create a contrast to the locker. 

Mirror– reflection, it makes the viewer to reflect on themselves.

 

 

 

 

WEEK 1 – 4D ADVERTISEMENT ANALYSIS

This is a Cosmetic brand Benefit advertisement for its Boi-ing concealer, it depicts a tired-looking young woman in bed with a pile of books next to her, she is holding an alarm clock, it states at 7:30am = Student, just work up, gonna prepare for school. 

The model is bare face, she has dark circles, freckles and uneven skin tone ang messy hair. it signified that she is tired, not attractive. 

Beside the tired-looking young woman, a miniature  be spectacled lady  who wears formal wears, stood beside her, holding a ruler and the boiling concealer, it signified that she is a teacher. 

The teacher is holding the  ruler and pointing it  to the concealer, it symbolizde the tag line of the product- “ Rise and Boi – ing, Skip class not concealer”, which you can find at the top right corner of the advertisement. 

On the bottom of the advertisement it says, don’t snooze on your skin. Make it Flawless with out boiling concealer collection. What blemishes, dark circles and uneven skin? Wake up, cover up and face the day flawless and fabulous. 

The Lingustic message that the brand is trying to promote the all in one concealer which its able to conceal out the blemishes, dark circles and uneven skin tone at one go which is perfect for student who don’t really have a lot of time in morning to prepare for school. 


Benefit Cosmetics is a global beauty brand – well known for its playful aesthetic and vibrant personality.

The team behind Benefit has built a beloved brand, known for its quirky attitude and creative approach to naming products and the tag lines. 

However, this advert has been accused of sexism with some shoppers claiming it encourages women to focus on looks rather than education and the choice of words has sparked a debate about the brand’s social responsibility towards female empowerment.

 

Thanks for reading.

WEEK 3 – MANIPULATED FOUND OBJECT – ASSIGNMENT

Everything’s Better With Sprinkles
Everything’s Better With Sprinkles

Oh, Sprinkles. They’re the life of the party, they  bring the fun to funfetti, and they (literally) add colour to everything they touched. Have you wondered what is the magic sprinkles made of? We weren’t expecting a list brimming with fresh product, but we weren’t expecting hard-to-decipher mystery items either. 

Process of thought : The image depicts the issue of food safety in our society. Pills sprinkles on top of the pancakes signifies the overuse of antibiotic in the fast food industry. For decades, antibiotics have been given to healthy food animals to help prevent the diseases they might contract in crowded, unsanitary factory conditions. This practice significantly contributes to  antibiotic resistance,  in which the bacteria that can cause illness don’t respond to drugs, rendering them ineffective.

WEEK 2 – PLACE FOUND OBJECT IN AN UNUSUAL WAY _CLASS EXERCISE

The in class practical where we were supposed to experiment with found objects to create an artwork. The object must be place in a way that is looks unusual and alienated. Preferably, the image can send out a message.

I decided to use an important object that we interact with on a daily basis, Laptop. Nowadays, almost 80% of the people in the world are addicted to Social media. Accounting for the most time spent on a gadget in a day on average at 3hr 12 mins in Singapore. This kills time, plus it brings huge side-effects on the person’s health. So I decided to use my laptop, being the signifier and the signified being time.

-> Wasted time

The photo shows the laptop in the the rubbish bine. I wanted to convey the idea‘throwing time away’. Hence, this picture signifies the time wasted.