Pareidolia
A psychological phenomenon that causes people to see patterns in a random stimulus. This often leads to people assigning human characteristics to objects.
Objective
Create a series of photographs of objects or scenery that looks like the 26 letters in the alphabets around ADM.
IN – CLASS EXERCISE
Using Illustrator, trace 3 letters from #ispotalphabets to produce a composition. Using Cubism as the basis of understanding the context of this exercise, the goal is to achieve a graphical style through the flattening of 3D forms into a 2D composition, much like how Picasso and other cubist artist applied in their paintings. Use Colour or black and White.
CUBISM
The Cubist Movement challenged age-old artistic styles and rejected conventional ideas theses artist wanted to revitalised arts so that it would be more in line with a modern age, they would go on to create the first abstract style in morgen arms. The Cubist movement reacted its creative peak between 1907 to 1914 and it continues to influence artists to this days.
Characteristic of Cubism
- Simplified Forms
- Subject matter is broken up, analysed and reassembled in an abstracted form
- Limited colour palette
- The key concept underlaying cubism is that the essence of an object can only be captured by showing it form multiple points of view simultaneously.
SELECTED LETTERS -K,X,A
Colour Palette