Prompt B: Create an A3 poster comprised of typography and image using a collage technique; consider using an element of chance. Consider how this could be related to Singaporean culture.
“Lobang”: a Singlish term originating from Malay, meaning a good deal/discount/opportunity/promotion. Singaporeans love many things: the most important (arguably) of which are 1) lobangs, 2) queuing, and 3) queuing for lobangs.
We have a treasure trove of lobangs in all the Facebook groups, threads, and telegram chats that I’m not ashamed to say I’ve joined. Lobangs, galore!
We even have an NTU Free Food lobang group! In this house, we love free food lobangs the most.
Having witnessed and partaken in this lobang culture all my life here in Singapore, it was natural for me to center my piece around this theme.
I started by gathering lobangs (in coupon form) from the newspapers, magazines, and brochures I found around the house over the course of a few days.
I then proceeded to cut individual bits up: sometimes tearing by hand, but mostly using a pair of scissors. Apart from the obviously lobang coupons, I also cut up some phrases like “sale”, “discount”, “20% off” as they alluded to lobangs as well.
The mess left behind!
I then gathered my pieces into a giant bowl, to pick randomly out of later.
Next, I had to arrange them onto the A3 paper. To do this, I threw a string onto the paper and traced where the string had landed, to arrange the pieces along the traced line.
Then, I mixed up the bowl and picked pieces from it with my eyes closed, to arrange along the traced line.
The result after “tracing over” the line with my randomly picked pieces!:
It looked too bare to me, so I dumped out all the pieces on the floor and filled in the background with lobang pieces I thought would fit, trying to fit them in to the best of my ability.
These were some of my favourite lobang coupons, but I didn’t manage to fit them in due to the lack of space, sadly. They’re still so pretty, though!
The finished product!
The lobang culture is strong in this one. In Singapore, we love good deals, discounts, promotions and free things, all of which fall under the category, “Lobangs”. My Dada poster is an ode to lobangs, with coupons and phrases relating to Lobangs that I’ve collected for myself and my family. The elements of chance came into play in two instances in my process:
- When I threw a piece of string down onto the paper to trace and use as a guide to arrange my initial pieces over
- The picking of lobangs from my giant bowl with my eyes closed, randomly
I was inspired by Dada collage artists such as John Heartfield:
I feel that the chaotic arrangement echoes all the lobangs around me on a daily basis – I get notifications from Facebook, Telegram, and I always scour the newspaper for them, too (I’ve gotten numerous samples from beauty counters this way). I’m pretty happy with the variety of fonts and types of lobangs (food, electronics, clothes etc) reflected here. It was a fun piece to think about and do!
Love the spontaniety of how you arrange and the use of medium and collage really helps bring out the idea of deals, and promotion especially in this age of consumerism in Singapore
Thanks Jon :””))))
yay, love the concept and the medium you used!
Thanks Amanda! Loved yours too, it made me feel hungry HAHA
I almost clicked on the links of your screenshots.
Lobangs do that to me too ahhahaha