IDS: Professional Creative Portfolio



Greetings, my name is Yue Ling and I am currently pursuing a degree in fine arts. Most of my works are graphic design and illustration projects and I work experience in both fields.

My passion lies in visualising abstract ideas so that a larger audience is able to comprehend and appreciate them.  I believe strongly in research and designing for a purpose. The relationship between humans and digital technology intrigue me and digital pop culture fuel many of my works. I am also a strong believer of adding a sprinkle of humour and fun into otherwise serious design.

Check out my personal, freelance and official projects here!

The works titles below are hyperlinked to their respective pages on my digital portfolio. Feel free to browse!

Portfolio Works

  1. Beamy Dictionary

    Beamy Dictionary

    Beamy Dictionary is a printed booklet, perfect-bound for my school project on ‘Geriatric Technophobia’ branded as ‘BEAMY’, a mascot developed to make the project appear more convivial towards elderly.

    This illustrated dictionary on social media iconography is based on the principles of simplicity and friendliness and aims to help elderly be able to identify social media icons on Facebook and other social media sites so that they are able to navigate basic user interfaces.

    In another post, a Floating BEAMY user interface is also featured. The Floating BEAMY user interface demonstrates how elderly would be able to access a digital database of information available in the BEAMY iconography dictionary on their mobile devices.

  2. BOT-ANY


BOT-ANY is a speculative exhibition and social commentary of a certain hypothetical future where the pervasiveness of plants are exploited for the assimilation of ‘cyborg plants’ into our everyday living environments, embracing the duality of two seeming opposing themes of ‘Nature’ and ‘Technology’.

BOT-ANY draws inspiration from Harpreet Sapreen’s (MIT) research paper “Cyborg Botany: Augmented Plants as Sensors, Displays and Actuators“ where the concept of ‘Cyborg Plants’ are discussed as sub-categories such as phytosensors/actuators, organic infographics, soft-robotic locomotion and artificial arbortecture.

Check out BOT-ANY’s website here!

3. meme almanac

Meme Almanac

Other deliverables

You may access my other deliverables (namecard, cover letter and resume here!



|| Image Making through Type ||



In this first project for Graphic Form, we have to translate the essence of a job (that can be imaginary) into visual, typographic forms of our names using any sort of media.


Since the jobs we chose were not specified to be pragmatic/realistic, I started off by brainstorming up some ideas for imaginary jobs that are grounded in the essence of real jobs that exist in reality. I came up with a list of existing jobs and modified them by merging them with each other. This would not only help me come up with much more interesting outcomes, but also give me a wider range of job fields and their nature to explore. Thereafter, I searched up the jobscopes and items that are iconic to these jobs to make them easily identifiable.


Initial Shortlisted jobs:

  1. Baby DJ
  2. Pool Colourist
  3. Professional Liar
  4. Alien Communicator


Click here for research and process post!



My name is

and I’m a Baby DJ playing them hit lullabies like Rock a Bye Baby and Twinkle Twinkle Little Star!




My name is 

and I’m a professional liar helping you bury your sins; office @ 222 Baker Street!




My name is

and I’m an alien communicator! -Beep Beep-




My name is

and I’m a local pastry chef lah!