Month: April 2020

Applied illustrations- Process & Ideation

IDEA Introduction

Express Yourself is a mental health/stress management awareness event for tertiary students. An event filled with fun activities, consultation booths, talks given by professional student counsellors and also sharing session from students experiencing stress with school, on how they overcome it. This event is to spread positivity and ensure students know that expressing themselves at the right platform may help them ease their education journey.

Target Audience

Tertiary/ART Students [age 18 – 25]

– Polytechnics & Universities

User Persona:

4 Illustrated Collaterals

  • EVENT POSTER
  • INVITATION CARD
  • INFORMATION BROCHURE
  • DOORGIFT CHOCOLATE:

– Do nut[not] worry (Nuts flavour)

– Enough to milk[make] you happy (Milk flavour)

– The raisin[reason] to make you smile (Raisin flavour)

– The raisin[reason] not to go nuts[crazy]!(Raisin&Nuts flavour)

– Bitter[Better] make you feel good! (Dark Choco flavour)

Visual inspiration

 

PROGRESS sketches

EXPRESSION SKETCHES

Expression Sketches

 

FINAL WORK: Applied Illustration- Express Yourself

EXPRESS YOURSELF

Final collaterals design.

Express yourself event poster
Invitation Card for students
Mini Information Card with tips and helpline contacts on one side. On the other side are tearable cards with motivation quotes
Doorgift Chocolate with expression input – Different chocolate flavours that comes with its own puns.

 

Express Yourself is a mental health/stress management awareness event for tertiary students. An event filled with fun activities, consultation booths, talks given by professional student counsellors and also sharing session from students experiencing stress with school, on how they overcome it.