Visual Communication II – Khairunisa H Studio

Deliverable 2:”A Little to make a difference” Campaign Website

A PLATFORM

-Easy and accessible platform(Apps/Website). A platform that connects and access all(Volunteering/Fundraising/Donation)

To encourage people to give, you need to make it easy for them. Therefore, a platform where they can easily access the different giving platform they would like to contribute to is my second deliverable. Website is adaptable on mobile phones as well making it easy for the audience to access.

WEBSITE -DESKTOP FINAL

WEBSITE -MOBILE FINAL

PDF FILES:

https://drive.google.com/drive/folders/189XpsM1DLI2ZONd00NC-FNV6h615-PMw?usp=sharing

Deliverable 1: “A Little to make a difference” Campaign Poster & Banner

A Reminder

-Sometimes all they need is a reminder(Visual Campaigns)

There are already so many available associations and charity boards, there is no point in setting up another one. It’s about encouraging one to start giving. As we can see so many campaigns out there in Singapore. Campaigns on saving the earth, saving water, being kind campaign and health promotion campaigns. There are not many campaigns on poverty encouraging people to give or help the committee living in poverty.

Solution: A poverty campaign that encourages the audience to be a part of giving! And know that a little help matters. They don’t have to give much.

Answering Candice question on why are the hands huge in the posters making it ironic with the idea of “little” in the poster. What I wanted to emphasize were the items that the hands are holding. Which is small if it is hand size. Therefore, representing the idea of ‘little’. The little you give matters.

FINAL WORK

MOCK UP

Posters and Banners published in public areas such as bus stops and MRT stations.

Poverty Infographic

Poverty in SG

The topic selected was on poverty in Singapore. This is because poverty issues are rarely discussed and shared with the public. Based on the survey I’ve made, I realized that people don’t know about the poverty statistic in Singapore. And how it is a rising issue in this well-developed country. In my Info-graphic poster, I wanted to emphasize on the increasing percentage of poverty and the numbers that are suffering in poverty.

Edited version after given comments and critics from presentation day.

Exploratory Research- Survey results

Awareness of the existence of these associations is through Television(News/Ads), School events.

From the Survey, not many are aware of the percentage of the population that is depending on Financial Assistance. Mostly know the beauty of the country being the top wealthiest c Not knowing where and how to donate is one of the main reason for not being a part of giving, followed by thinking that their donations are too small to make a difference and not trusting the association.

The survey is extracted from young adults of the age 20-30. This group of people is a good group to focus on, as they are at the age where they can do more. And they are people who are close to social/digital media platform making it easier to reach out to.

Exploratory Research

Freedom to travel for Wheelchair users

– Traveling to new places can be hard for wheelchair users, not knowing the availability of accessible route for them.

– Wheelchair users are allowed to travel and explore new places without having fear and doubt.

Solution: Application for Wheelchair users, Web sharing platform.

2. Care for Caregivers

– Being a caregiver is not an easy job. Taking care of the disabled and the elderly can be a big challenge faced by caregivers.

– Without help and assistant, the stress and tiredness can put a toll on the caregivers.

Solution: Campaign? App?

3. Awareness of Child Marriage

– “12 MILLION GIRLS ARE MARRIED BEFORE THE AGE OF 18. THAT IS 23 GIRLS EVERY MINUTE. NEARLY 1 EVERY 2 SECONDS.” by girlsnotbrides

– Young girls deserve to be what they want and not forced on something they don’t even understand.

Solution: Virtual experience to raise awareness

4. Awareness of Poverty

– “More than 1.3 billion live in extreme poverty” by dosomething.org

– It’s unfair how we the fortunate ones live in comfort having everything we need while more are suffering from hunger and not having enough to live.

-Raise awareness for the fortunate to appreciate what they already have and even share what they have with the less fortunate ones.

Solution: Virtual experience to raise awareness

Dialogue in The Dark reflection

An overwhelming feeling of fear, hesitation, distraction, discomfort, the trust placed fully on our guide. One of the main challenges is actually to take a step forward. Our minds are filled with thoughts that are overpowering. Following the trail is hard but it manages to bring us to our destination. The hard part is when there is no wall or rails for us to rely on. That’s when the fears and difficulties felt more overpowering. The daily necessities or facilities some felt like it is not catered for the blind. Our guide told us regarding the sound of the traffic light that will be switch off at a certain timing due to petty reason “too loud and noisy for the residence at night”. The safety of a human being is more important than the petty reasons sighted ppl had. Role-playing allows us to understand and experience the way and the experience the blind have to go through. Being aware of it allows us to design and cater better for the visually impaired.

The method of role-playing in research of user experience and observation creates a better understanding for us designers. Where the experience can be used to cater a design that specifically focuses on the important and necessary details of the moment experienced. And not just design based on a survey platform or even assumption where we only tend to choose what we want to understand. Role-playing gives us a first-hand experience. Providing us with the ability to use other senses to work the design rather than just the visual aspect.

The Dialogue in the dark is a good example of the importance of role-playing in research studies. To understand, you need to experience. Some context that can use role-playing as part of the research is sports-related context, by experiencing the sports itself you will know how the athletes feel and the exact pain they go through. Sports for the disabled is one of a platform that requires awareness from the public. And also another context like observing and being part of a special community (elderly, disabled). So that we are able to put what we see, feel and hear into consideration for a design solution.