Project 2_Research and Development

The product I got is an Ayam Brand Tomato Sardine. I wanted to create an advertisement poster that people will keep in mind when they think of sardine. So, I decided to use a pun in my slogan give it a greater impact on the audience.

Ad references:

I then researched on the product listed out the words that I can use for this Ad to direct me. Below are the words I listed out:

Sardine
Tomato
Wild catch
Calcium
Iron
Magnesium
Zinc
No msg
No preservative
Ayam brand

I then work on a few slogans for the ad

**“From the top of my head To-ma-toes… I mean tail”**

– The sardine

This slogan, I want to emphasize on the product that comes with tomato sauce. Telling viewers that its covered fully and the freshly squeezed tomato is to represent the quality of the tomato sauce.

**“Sardine(sudden) hunger? Ayam(I am) the one you need”**

This slogan, I want to promote on how fast and easy to overcome a sudden case of hunger. The fact that sardine in a tin can be the easiest food to have.

**“Sardinely(certainly) what you need!”**

This slogan, I want to get it to the viewer that the sardine is what they need.

SKETCHES

I then make some sketches of how I want the visuals to represent the product/slogan

Final Product

The food item I have received is an Ayam Brand can of Sardines in tomato sauce. Here’s a picture of it that I took.

After researching on the product itself, I can already list out some words that are associated with the product. Here are some of the words:

Sardine

link image:
https://www.thespruce.com/how-to-fillet-sardines-deboned-2394987

Tomato

The Sardine comes in a tomato sauce. What’s best to show tomato sauce other than a tomato? maybe Tomato puns?

link image:
http://www.bbc.com/future/story/20170308-why-a-german-lab-is-growing-tomatoes-in-urine

link image: http://adailypickupline.tumblr.com/post/117653220718/dont-get-saucy-with-me-i-just-want-to-ketchup

Wild Catch Sardine

Ayam brand sardine product uses wild catch sardines. Here’s a literal image of wild catch fishes.

link image:
https://www.worldwildlife.org/industries/wild-caught-seafood

Calcium

It’s stated on product site that the sardine contains 2 times more calcium than milk. Calcium can be represented by milk.

link image:
http://www.huffingtonpost.com/2013/06/26/calcium-vitamin-d-supplement-bones_n_3503982.html

Iron, Magnesium & Zinc

Iron, Magnesium, and Zinc can all the find in the product. However, this images below shows literal metals (cannot be eaten) it can represent the nutrients in the product well.