Project 2- Text and Image- Development+ Final work

The product I got is an Ayam Brand Tomato Sardine. I wanted to create an advertisement poster that people will keep in mind when they think of sardine. So, I decided to use a pun in my slogan give it a greater impact on the audience.

Ad references:

I then researched on the product listed out the words that I can use for this Ad to direct me. Below are the words I listed out:

  • Sardine
  • Tomato
  • Wild catch
  • Calcium
  • Iron
  • Magnesium
  • Zinc
  • No msg
  • No preservative
  • Ayam brand

I then work on a few slogans for the ad

“From the top of my head To-ma-toes… I mean tail”

– The sardine

This slogan, I want to emphasize on the product that comes with tomato sauce. Telling viewers that its covered fully and the freshly squeezed tomato is to represent the quality of the tomato sauce.


Sardine(sudden) hunger? Ayam(I am) the one you need”

This slogan, I want to promote on how fast and easy to overcome a sudden case of hunger. The fact that sardine in a tin can be the easiest food to have.

Sardinely(certainly) what you need!”

This slogan, I want to get it to the viewer that the sardine is what they need.


I then make some sketches of how I want the visuals to represent the product/slogan

Final Product