Applied illustrations- Process & Ideation

IDEA Introduction

Express Yourself is a mental health/stress management awareness event for tertiary students. An event filled with fun activities, consultation booths, talks given by professional student counsellors and also sharing session from students experiencing stress with school, on how they overcome it. This event is to spread positivity and ensure students know that expressing themselves at the right platform may help them ease their education journey.

Target Audience

Tertiary/ART Students [age 18 – 25]

– Polytechnics & Universities

User Persona:

4 Illustrated Collaterals

  • EVENT POSTER
  • INVITATION CARD
  • INFORMATION BROCHURE
  • DOORGIFT CHOCOLATE:

– Do nut[not] worry (Nuts flavour)

– Enough to milk[make] you happy (Milk flavour)

– The raisin[reason] to make you smile (Raisin flavour)

– The raisin[reason] not to go nuts[crazy]!(Raisin&Nuts flavour)

– Bitter[Better] make you feel good! (Dark Choco flavour)

Visual inspiration

 

PROGRESS sketches

EXPRESSION SKETCHES

Expression Sketches

 

Published by

Khairunisa Helmi

Versatile and Passionate in design, eager to make a name in the design industry with my work

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