[Breaking News] In response to the recent hikes in water prices, the government has announced new campaigns to help citizens conserve water. Molly Tan reports for the DNA.
Infographic about the increase in water prices announced in the 2017 Budget. Image source: Channel News Asia
Recently, one of the largest news topics in Singapore has been the 30% hike in water prices. Water prices have not increased in the past 17 years, but will do so this July.
Location, location!
Apologies for the poor audio quality! The area was very windy, and I only realised it post-broadcast. As some of my questions can’t be heard clearly, here they are:
Q: Do you know about the recent 30% increase in water prices?
Q: What have you and your family been doing to save water?
Q: The government has just announced a bathe-less campaign to help people to conserve water. They will be providing residents with a government-issued deodorant which can be collected at community centres. Will you be collecting your government-issued deodorant?
Q: The tagline for this new campaign is ‘One People, One Nation, One Scent’. Do you think this is effective? (This is a pun on a national slogan ‘One People, One Nation, One Singapore’)
Some Post-broadcast Thoughts
Although the interviewees were uncertain and slightly taken aback by the fake news, they responded to the questions sincerely and thoughtfully. They were really nice about it and perhaps this was due to their awareness of being filmed.
This week’s broadcast has made me more aware of the limitations of a phone camera when broadcasting. I’ll also have to project my voice more in the future, especially when the camera is further away!
Please click here for part 1 of my final project 🙂
Some Post-broadcast Thoughts
For the first instalment of campaign activities, Roxy decided to conduct some on-the-ground research and hear first hand from the people about qualities they expect from aspiring Members of Parliament (MPs). She also asked them about their concerns and how she could address them once she was elected.
I incorporated frequent behaviour of influencers such as requesting brand sponsorship from Din Tai Fung (due to the resemblance of The Hive building to Dim Sum steamers), showing followers their outfit of the day (#OOTD) and describing it as ‘minimalist’ (a very popular tag), and asking followers to comment what they think.
I approached 3 different groups of students and received very different responses. I found it interesting how even though my project employs persona and parody, the varied responses are rather reflective of local attitude to politics, such as being indifferent, neutral or involved.
I asked questions such as “Do you have anything to say to the citizens watching live?” to connect the first space public with the third space online audience. This helped reinforced the liveness of the situation for both audiences, with some viewers commenting about the interviewees.
An online audience commenting on a citizen
I was turned away by the second group of citizens I tried to speak to. This humanises Roxy, who can seem totally self-absorbed and in her own world (she thinks the Deputy Prime Minister is her friend, calling him Tharman casually). More importantly, this rejection emphasises the liveness of the experience through the unplanned. It also heightens the authenticity of Roxy the persona as Prof. Craig and Tissa from UMBC have summed up really well in their comments on last week’s post (see screenshots below). In addition, the online audience reacts to these unexpected happenings in real time by commenting.
Realtime comment from a followerComment by Prof. Craig Saper from last week’s OSS postComment by Tissa, a UMBC student, from last week’s OSS post
While I enjoy how these mistakes and rejections reinforce the ‘liveness’, I do think I could be more prepared when people say “no” in the future. For the next 2 broadcasts, I will prepare some recovery strategies to have a smoother broadcast.
A heartwarming online comment
To be honest, these broadcasts can be very daunting. Approaching Singaporeans with a camera and a loaded subject nearing exam season may not be ideal. However, I feel encouraged by the spontaneous reactions of some interviewees, our interactions, and the online comments. As a ‘host’ of the broadcast, Roxy’s aim is not to direct the event, but rather to create a comfortable and engaging space which will evolve with the unique contributions of both online and ‘IRL’ audiences. Despite the mistakes, this is the reality of live broadcasting — its unfiltered, unexpected and inherently social.
This week we visited Touch & Print at Waterloo Centre and learned about transfer printing techniques and their applications.
Leon explained the pros and cons of various techniques, such as how screen printing is used for mass production, where despite the long setup process, each reprint is fast and inexpensive. He also illustrated the different printing techniques, how they can achieve different effects on a variety of materials such as fabric, wood and metal.
Transfer printing on fabricTransfer printing on fabricPrinting on metalLiquitex can be used to print on wood
He showed how printing on white often left a film border around the image, and how laser cutting could eliminated the border to create a more seamless result.
Previously, I never really considered how printing techniques affected the overall quality of product, e.g. the film border of an image or how thick and stiff the printed portion became. The care and thought that go into these printing techniques made me consider these differences in quality between a cheap T-shirt and one made using more suitable printing techniques.
Peeling off the transfer paper
He also gave live demonstrations and explained how printing white on dark backgrounds required further steps such as the use of white toner.
Printing and etching techniques used to create a custom circuit board
The alternative uses of printing techniques was very interesting and I never knew it could be applied together with etching to create interactive components such as custom circuit boards!
I took quite a while deliberating which was the most accessible position (for audience and public) to take in these social broadcasts. Although playing the role of a newly elected MP would have a wealth of resources to parody, it would be too unbelievable and break the illusion. As I will be broadcasting from the university, playing the role of a young person would make interactions more comfortable and maintain a ‘peer-to-peer’ feeling.
It has been difficult weaving together the behaviours of both politicians and influencers as ultimately, their language and behaviour are very different. The former is expected to be formal and official, with their actions reflecting the larger government and party. On the other hand, the latter is expected to be highly individual and friendly. However, other than the use of social media, they do have commonalities such as having influence / power, and acts of persuasion. Both influencers and politicians try to convince people; be it to believe in them or buy a product.
Project Purpose
This series of broadcasts aims to serve as a commentary and satire on the behaviour of local politicians. It will parody their ways of rallying, connecting, and empathising with the people they lead and govern.
It will do so from the perspective of a social media influencer, a product of contemporary internet culture. Like politicians, influencers’ actions and words also have influence over many people.
Broadcast Premise
The broadcasts will be hosted by an up and coming social media influencer looking to spread her influence and move onto greater things. Where better place to start than to be an MP (Member of Parliament)? She has decided to venture into local politics to spread her influence and gain a larger following, and perhaps even give back to the community.
To promote herself and her campaign, she has decided to ‘vlog’ her campaign activities ‘live’. This allows her to connect with her followers and fellow citizens, while documenting her movements leading up to the election.
Persona & Costume
Name: Roxy Tan Mi Mi
I decided that her name needed to be something unusual yet common. It follows a typical Singaporean Chinese name structure: with an English first name + Chinese family name + Chinese name.
The name ‘Roxy’ is seldom seen in Singapore. Whether the name was given or assumed, Roxy Tan Mi Mi would concur that, like celebrities, politician names should also be eye-catching.
On the other hand, ‘Tan Mi Mi’ is a common albeit slightly cartoonish name that one may come across in a primary school Chinese language textbook. This makes her more like the (stereo)typical Singaporean, especially in the last name ‘Tan’ which is the ‘Smith’ of Singapore.
She is running as an independent. She will wear a white collared shirt and skirt (the PAP’s trademark style) or colours of the Singapore flag (red top and white bottom, crescent moon and stars optional).
PAP Members of Parliament dressed in whiteCover of the book ‘Men in White’
On Broadcast Style
Still from Wahlie TV vlog Ep.241 Welcome To Our New Home
The live broadcast will usually take on a hand held ‘vlogging’ (video blog) style. It will look intentionally unofficial and casual.
Michelle Chong as Lulu in ‘The Noose’
I will occasionally use a ‘mockumentary style’ i.e. someone else filming, or me talking to the cameraman. The image above shows actress Michelle Chong as Lulu on the local mock news programme ‘The Noose’. The persona often makes mistakes such as speaking in Mandarin during filming and is instructed to use English by the producers. This awareness of the camera affirms the live context.
The Game Plan
**The broadcasts sequence and content has been updated. I have left the old segments as strikethroughs instead of deleting them. Although the plan has changed, they are still useful as a personal process log that I can refer to in the future**
Every broadcast will have a mini-premise as well as interaction with the public and online audience. The broadcasts are progressive and sequential, mirroring the campaign activities of aspiring MPs.
In between broadcasts, I intend to post some pictures and content on social media to sustain audience interest. These posts will be related to Roxy’s campaign activities e.g. collecting questions from citizens which she will address in the press conference.
Broadcast 1: Announcing her Candidacy & Listening to the People
For the first broadcast, Roxy will announce her intentions to become an MP to her followers through Facebook Live. She will also go around and ask citizens pertinent questions such as:
“What are you looking for in an MP?”, “What qualities should an MP have?”, “Do you have any concerns that you would like the government to address?”, “As a young adult, what challenges do you have that the government can help you with?”
This will lay the foundation for the next two broadcasts. The events and citizen comments will influence the second broadcast.
Broadcast 2: Canvassing & Rallying the People
For the second broadcast, after hearing the voices of the people, Roxy will be meeting citizens and try to convince them to vote for her. She will put up posters on the school notice boards and hand out stickers and flyers to potential voters. She may start addressing some citizen concerns that she received from citizens in the previous week.
Example of campaign posters by the road during the Singapore General ElectionStickers
Broadcast 2: Hat trick
This broadcast will concentrate more on showing Roxy’s behaviour as an influencer and how it applies to her perspective of politics.
“Recently my popularity has been increasing and it’s all thanks to you guys that I can spread my influence. I wouldn’t be where I am without you guys, my fans. Some of you may be worried that this move to politics may take me away from my high quality Youtube, Facebook and instagram content. Fear not, I’ll still be posting my regular fashion and DIY videos. In fact let’s do an OOTD right now. OOTD stands for outfit of the day. Today I’m wearing all white with just a dash of red. This is called an accent colour. #fashionadvice.”
“What? My hat says New York…? Nothing a quick DIY can’t fix! (Sticks a Singapore flag over the New york). Problem solved. Now let’s go meet the citizens!”
Questions to ask the first space public:
Starting question: “What are you looking for in an MP candidate?”
“Will you vote for me to be your MP?” If no, “why not?”
“How old are you?” (voting age test). “Hi, are you Singaporean?” (citizenship test) “We future MPs are very busy, as much as I love children and foreign talents, time is votes!”
Ending question: “That’s a great choice, citizen, you won’t regret it! Could you wear this to show your support?” 🙂
Broadcast 3: Press conference
PAP Press ConferencePrime Minister Lee Hsien Loong and Deputy Prime Minister Tharman Shanmugaratnam at a press conference
For the final instalment, Roxy will address the press for the first time in her candidacy and hold an official press conference.
It will be held during the final class. Everyone in class will play the role of a reporter and become part of the mainstream media, asking questions regarding campaign promises etc. I will respond to both the live press questions as well as the online netizen questions from the comment section.
Reservations & Concerns
I was struggling with the purpose of my broadcasts and whether it crossed the line between being a performer and public nuisance.
Emporium (working title) is an immersive interactive installation. It will take the form of a mini emporium of curios and oddities. The installation will invite visitors into a surreal shophouse space where they can discover and interact with various invented objects.
Installation Components
Although the curios on display will vary in terms of scale, use and material, they will be thematically linked by an underlying ludicrousness. These interactive devices will be impractical, humorous and seemingly ridiculous inventions. They will likely be simple and at different degrees of finish. One may be entirely analogue. The shop space will also be decorated with blueprints, drawings and sketches from the ideation and building process.
The primary focus of the installation will be a larger kinetic sculpture, similar to a Rube Goldberg machine. Its mechanism may incorporate the other smaller devices on display in the shop. As the machine will be displayed during the show, ideally, it will be able to reset itself and loop with each interaction. Given this constraint, an alternative would be to film it beforehand and screen the video as part of the installation. The scale of the project will be adjusted based on feasibility.
Technique
The devices will be programmed using either Arduino or Max.
Mood and setting
The emporium will have a modest atmosphere; a blend between a workshop and vintage collectibles store. The curated space will also reflect the process of creation and construction.
Purpose
Rooted in process, Emporium is a sequence of exercises in doing, failing and learning. It seeks to move away from a single final deliverable, instead giving equal weight to documentation, process, and final product. Furthermore, by creating and realising these devices, however rough or unfiltered the ideas may be, I hope to alter my thinking and working methods. The project will also test the possibility of conditioning one’s behaviour over a span of a year.
Artist References
Maywa Denki
Maywa DenkiInstructions for Otamatone by Maywa Denki
Mawya Denki’s device art is presented in a comprehensive manner, which includes product, performance and persona. They also create accompanying design collaterals such as catalogues and instructions, which enrich the context of the work and add to the illusion. Their unique way of presentation can be a useful study for the development of my project.
Joseph Herscher
Herscher specialises in making Rube Goldberg machines which aim to solve everyday problems. His work typically uses common objects and simple cause-and-effect mechanisms. It will be useful to study these simple techniques to create directed and precise movement.
Herscher’s work, like many Rube Goldberg machines, are typically documented through video. Some parts are one-time use such as a fallen weight, or poured liquid. Can some parts be replaced with electronic sensors? Can some parts be reset so it can be looped?
His work reminds me of chindogu, a concept by Japanese inventor Kenji Kawakami. The concepts are playful and genuine as they seek to solve everyday problems inventively. Although these contraptions are analogue, there’s much to be learnt in Kawakami’s way of problem-solving.
Example of chindogu. ‘Shoe’s Umbrella’ by Kenji Kawakami
‘The Cornershop’ (2014), Lucy Sparrow‘The Cornershop’ (2014), Lucy Sparrow‘Madame Roxy’s Erotic Emporium’ (2015), Lucy SparrowFelt products on shelves in ‘Madame Roxy’s Erotic Emporium’ (2015), Lucy SparrowPosters lining the stairs in ‘Madame Roxy’s Erotic Emporium’ (2015)
Sparrow’s interactive installations are characterised by shop spaces made entirely out of felt. She works realistically recreate objects and environments using felt, and often deal with themes such as consumer culture and contemporary lifestyle. It’s interesting to note how Sparrow uses contrast in her work (e.g. material contrast between felt and packaged food or rubber and leather sex toys).
Her works are good examples of creating thematically coherent spaces which immerse viewers into the illusion. Sparrow keenly observes actual spaces of a convenience store and sex shop and expertly replicates the minute details, moods and atmosphere in her felt environments. This is done through recreating objects, decoration, lighting, signage, and even persona (she often dresses the part and acts as the shop clerk).
This attention to detail and creating a relatable atmosphere will be important in my installation when setting up shop. I will have to decide on a mood and atmosphere, observe the styles and layouts of actual emporiums, and emulate this through lighting and detail.
This week, we learnt to print with thermochromic inks!
Developed in the 1970s, thermochromic inks have numerous applications and can be found in everyday items, art and design:
Soft drink tabs to indicate that the drink is chilled (coloured tab)Creative packaging design to emphasise branding concept
Materials needed
Silkscreen and squeegee
Light-coloured fabric to print on (A different type of ink is needed to print on dark fabrics)
Thermochromic pigment (powder form)
Acrylic medium and paint (optional)
Heat source e.g. hair dryer or iron
Process
Mix the thermochromic pigment with the medium. Caution: wear masks while doing this as inhaling the fine powder can be harmful!
Adding the ingredients
Mix well to achieve a paint-like consistency.
The printing process is similar to the basic silkscreen printing process. Put some ink along the top of the silk screen.
Pre-designed silkscreen
Drag the squeegee downwards, applying pressure evenly. Move the squeegee up and down several times to ensure even coverage.
Printing!Tadah!
Unexpected Results
When I initially printed them, the inks were very bright and saturated. Strangely, when I brought my prints home later that day, I discovered that the colours (especially the blue) had faded substantially to a light pastel blue. I suspect this may be due to the type of fabric I used.
Effect of an iron on thermochromic inks
I printed another sample with yellow thermochromic pigment mixed with green acrylic paint. When heat is applied, the yellow disappears, leaving a cooler and darker shade of green.
Thermochromic ink in action
‘The Original Wearable-Tech’
I like how fabrics with thermochromic ink are highly interactive. We can consider them to be the predecessor of wearable technology which is becoming increasingly popular. Instead of including electrical components such as LEDs and temperature sensors which add to the bulk of the clothing, fabric printed with thermochromic inks are lightweight and create a more seamless interaction. They are playful and can create surprising effects, reacting to human touch as well as the environment.
As the final broadcast will be presented as a three-part series, I am exploring means to sustain continuity and interest over the 3 broadcasts. I am researching common behaviour of Singapore Members of Parliament (MPs) and Ministers and how they communicate with the public they lead and represent.
I am also looking into how these can be combined with the content influencers typically produce. The broadcasts will be progressive, showing caricatures of the different periods of the campaign as organised by an earnest fashion and lifestyle influencer.
On Looking the Part Online
One way to lend authenticity to this persona is to build up my Facebook profile to one befitting of an (aspiring) public figure.
Profile pictures are often casually formal. Cover photos are often related to Singapore (landscape) or community (children, events, national day).
Screenshot of MP Koh Poh Koon’s Facebook profileScreenshot of MP Chan Chun Sing’s Facebook profile
How Local Politicians use Social Media in Singapore
Many MPs’ (Member of Parliament) social media channels are highly curated. Their posts are typically:
Announcements or advertisements for upcoming grassroots events that they are attending
Picture-perfect documentation of said events after attendance
Duties as an MP such as conferences
Screenshot from MP Lawrence Wong’s Facebook profileScreenshot from MP Koh Poh Koon’s Facebook profile
Promoting government schemes and policies
Screenshot from MP Josephine Teo’s Facebook profile
The majority of MPs do not fully utilise the breezy and supposedly spontaneous nature of social media. Instead, MP Facebook accounts often function more as a casually-worded extended press release. The contents are well within PG ratings, nothing too extreme or intimate.
MPs have also received criticism for their use of social media. A recent example would be MP Koh Poh Koon’s Facebook post about helping an elderly resident.
This met with mixed reactions where netizens felt that he was insincere. Netizens also remarked on the unnatural photo-ready moment when the prime concern should have been helping the elderly lady. Regardless of Dr Koh’s true intentions, perhaps I could parody this situation by explicitly documenting a scenario of me ‘candidly’ helping someone.
Similarly, MPs (who often mix within elite circles due to elite education and track careers) are often criticised as lacking empathy and true understanding of the common people. I think there is more potential for examining this area in a humorous light.
Developing Scenarios
The first broadcast will take the form of a Facebook Live press conference. I will address the questions and concerns of the people through LIVE comments and prepared topics. Some possible topics include explaining my impetus for running, my campaign promises and how I am a suitable candidate according to ‘4 qualities the PAP looks for in a potential MP’.
I do however feel that my research is not sufficiently comprehensive to decide on the tone of my broadcasts. By next week, I hope to nail down my persona’s motivations, tone, ability and agenda, so as to create a comprehensive foundation to construct parody.
Also, I can’t help but wonder if it is possible for satire and parody to be largely inoffensive? The aim is to question and create a conversation, not to hurt or be insensitive 🙂
Trump shows blatant affirmation of media outlets that agree with him. In contrast, he labels critics as “fake news”, thereby casting doubt on their credibility. Furthermore, Trump brushes off reported facts as “conspiracy theories” fuelled by prejudice and “blind hatred”. He repositions these media outlets (i.e. the Washington Post, New York Times, CNN) as unjustly plotting against him, reframing factual criticism as victimisation.
The FAKE NEWS media (failing @nytimes, @NBCNews, @ABC, @CBS, @CNN) is not my enemy, it is the enemy of the American People!
Two days after, Trump goes further by proclaiming that the “FAKE NEWS media” (sic) is the “enemy of the American people”. This not only discredits the opposition, but indirectly suggests that Trump is, conversely, the ‘ally’ of the people.
Breitbart, Online Media & the Spread of Alternative Facts
Screenshot of Breitbart article
Similarly, the Breitbart article uses caustic writing, coupled with a potent but rather partisan word choice. Breitbart’s wide following makes it all the more dangerous as it propagates ‘alternative facts’ and worrying conspiracy theories such as the powerful hidden hand of the Deep State. This irresponsibly sows seeds of anxiety and
distrust among people. The article also presents interpretations and biased projections as infallible truth. It references sources at its own convenience, only bringing in that which supports their views.
The spread of such fake news has been accelerated by online and social media, which has become a go-to access point for many (be it for food recommendations, news or entertainment). An unfortunately apt illustration of the proverbial ‘empty vessels make the most noise’, it spreads news information through content virality — attention-grabbing thumbnails and headlines generate more interests and views. This coupled with our friends’ approvals through a ‘share’ or ‘like’ affirms its credibility.
What is worrying about platforms like Breitbart is how believable it sounds. To navigate current murky information waters, users need more than passive reading and instead require an investigative spirit to search for verification and source reliability.
Still from SNL sketch, featuring Melissa McCarthy as Sean Spicer
I believe humour can be a great entry point to these divisive issues. Satire and parodies like the SNL sketch comment on recent events with fresh perspective. Ironically, their use of exaggeration creates clarity — it probes dialogue by revealing and magnifying behaviour and subtleties that may have gone unnoticed. It also looks for the humour in an otherwise tense political climate.
In a short 50 years, Singapore has become a unique and
unprecedented phenomenon of economic success. However, this came at a cost; for one, there’s a clear monopoly in our news media. Many of us look up to the United States as the pinnacle of free speech, and an aspiration for young nations. However, with the
recent (mis)use of online media and President Trump’s views on press platforms, this Singaporean can’t help but wonder if the
longstanding edifice of the free press is crumbling, or perhaps was it only ever an idealistic facade?
Video news report on Saturday Night Live’s satire on the TRUMP administration: Sean Spicer responds to Melissa McCarthy’s SNL performance, February 7, 2017.
Greetings from Singapore, the only place in the world where gum laws are more prominent than gun laws!
Melissa McCarthy as Sean Spicer with giant chewing gum
Yi Xian here, a third year interactive art student with a side bae called art history. Looking forward to our discussions in the third space over the next 2 weeks 🙂
