Read CH 1 from Kim Goodwin, Designing for the Digital Age
Write a response to the reading and post 2 questions to the reading.
- Can there ever be a designed good that would suit the needs of all the projected personas of users?
- Would serving the human need guarantee long-term success for the product? Assuming that other factors such as project management and marketing are considered successful.
Designing for the Digital Age by Kim Goodwin, offers readers a detailed breakdown of the design process. While I do agree with her points, the first chapter could be better studied under certain cases which I would address in this response. With respect to today’s current digital age, there is an increasingly crucial need to adapt as user types and means of affordance are constantly changing. Not only does the visual styles of society change, the availability of multiple design companies on the market saturates the market with generally similar goods. Traditional methodology of creating goods to suit the tested and tried human need will no longer be a design breakthrough in today’s world, rather, I believe that recognising the unrealised human need and thus cater to it would help to distinct one’s design from the others.
It would be interesting to explore the definition of ‘human need’ itself (Goodwin defines design as, ‘the craft of visualising concrete solutions that serve human needs and goals within certain constrains’ (Goodwin, 3)). With respect to different personas, their needs would vary – a socialite would need a luxury bag to be compatible with her social status, while a worker with a labour intensive job would need just a durable work bag to store his equipment. As such, the goals of these two cases would differ, despite both items holding the same purpose for storage, and accordingly, the principles, process and practices.
Let us explore the concept of bespoke gifts. The situation has now been transformed, of designing an individualised product for a particular group of customers. In my opinion, the goal of the design no longer simply seeks to simply satisfy the human need, but rather to fulfil the want. Should the deadline be tightened if it is a last minute job, the project length will have to be shortened, potentially sacrificing some design aspects with speed. As mentioned in the text, design has to be within certain constrains: be it time-wise or resource availability. As such, I have come to realise that there will always be an inherent limitation in design, that designers will constantly try to overcome.