Project 2- Hamadryas Baboon

Click here for presentation slides : Hamadryas Baboons

Research: After doing my research, I found the unique point of my baboons. And it is that they usually come across looking like very aggressive, and very scary beasts, but the reality is in most instances they will not seek to actually attack and kill their deadly enemies that they come across. 

Instead, baboons will try greatly over exaggerate their dangerous image and bluff their way into intimidating and scaring off other animals that they themselves genuine  fear off. The baboon’s major predators are humans, leopards and the cheetahs. Knowing that they can easily kill or injure them. So what they do is to strut in a threatening manner while showing their teeth.

Title: I’m Gentle and don’t love trouble

Event: Date a Baboon Party

Target Audience: Single (looking for a date), Family, Couples

Hierarchy: When the reader look at this fierce baboon and followed by the title “Im gentle and dont love trouble.” They will be curious how this dangerous looking baboon be gentle. This is to hook them into reading the body. Where they decode the hidden message and understand that baboon exaggerate their dangerous image in order to protect themselves from being eaten up. Then after they read the body text. They may want to interacte with the baboons what they can do is login into the website to get their tickets. I feel that date and location is very important so the size is larger than the body text.

Design Elements : Lines, Texture and Size

Lines to show the form of a baboon. And texture to emphasis on the frown of the baboon. And I have also increase the size of its 2 large teeth.

Design Principles : Gestalt Law of Closure, Asymmetrical and Balance

 Even though the baboon is cropped, our brain still perceive this figure in their complete appearance. The poster also shows a sense balance. Although the design are arranged asymmetrically, The baboon on the left and the text on the right. It still create the impression of equality in weight.

Colours Palette : Pastel Pink, Yellow and Black

Pink and yellow to give off the positive and warm comforting feeling. Black background with pink polka dots, which helps to bring out the fun element .I tried using pastel colour in the previous poster, however I realised using a dark background helps to bring out the contrast and the poster won’t look as flat.

Typeface : Baskerville and Avenir 

I chose to use baskerville for my headings. Baskerville are transitional serif typefaces. It has a more rounded serif. It generally appear to be softer and more elegant. Which creates a friendly yet authoritative feel.  Body text, I used a sans serif typeface because there are more words. If I were to use a serif typeface, it will be harder to read as there are more strokes. So using a sans serif typeface, it will look more direct, more clean and minimal.






Project 1- Hamadryas Baboon

Stage 1 : Mindmap/ ResearchHamadryas Baboon

The hamadryas baboon is a species of baboon from the Old World monkey family. They can only found in a very specific area of the world: Africa and Arabia. Hamadryas baboons are very social animals. They spend hours grooming each other and communicate in many different ways, such as calls, scents, and gestures.

Physical Description

The males baboons are often twice as large as females. The fur of males is silver-white in color and they have a pronounced cape which they develop around the age of ten, while the females are capeless and brown. Their faces range in color from red to tan to a dark brown.

Baboons usually come across looking very aggressive and scary. But in reality,  they will not seek to actually attack and kill their deadly enemies that they come across. Instead, baboon will try greatly over exaggerate  their dangerous image and bluff their way into intimidating and scaring off other animals that they are genuine scared off.

Both male and female baboons have reddish-pink padded bottoms that make it more comfortable for them to sit on rocks to sleep, or the hard ground when they are foraging around for food.


Unlike other monkeys, baboons stay on the ground most of the time. They are primarily terrestrial, but will sleep in trees or on cliffs at night. An opportunistic feeder, it will take a wide variety of foods, including grass, fruit, roots and tubers, seeds, leaves, buds and insects.  Baboons may also hunt small mammals, including hares and young gazelle.

I drew out the main features and characteristics of a baboon. They have a strong torso, a dog like muzzle. Hamadryas baboon have wide and sharp nose.  Long sharp canine teeth and a powerful jaw. They also have long and flexible arms that allow them to pick up and place objects very delicately.


Stage 2: Logos

Stage 3: Thumbnail sketches

Stage 4: Final Sketches

Stage 5: Colour Studies