For my whole concept, I wanted to try out different mediums individually.
For the name to use for the occupations, I decided to use j a m z
That’s my nickname – everyone calls me jamz instead of jamie, so I decided to use that instead, and it’s just fitting for the 4 occupations.
J – POST-MAN
To show the dying trade, I was thinking of doing a collage of mailed letters, to form the letter. I came up with a few different concepts and settled on doing the concept of burning.
To show the trade dying, burning was suitable – to show the trade burning to death.
To make use of the curve of the bottom of J, I put tons of paper ashes, to show that the ashes are being collated at the bottom. It gradient from the top of J, slowly burning down.
A – LANTERN PAINTER
This was the hardest concept to come up with!!
I wanted to portray the uniqueness of the trade, and also it dying off. Also to show that lantern painting is hand-painted and unique to each, I decided to put a string of lanterns that are the same – showing that it’s machine-made, which is what many people buy/use now.
To show it being an individual thing, I decided to use the letterform A to make a huge lantern, and it floating into the sky.
This is the print design of the lantern, inspired from online images I saw from Mr Yeo Hung Teo’s lanterns!
This is the final image of the ‘A’ lantern.
Finally, I added both elements in, and used a night sky background, to bring out the lanterns.
M – HAWKER CENTRE CLEANER
To show the “taking over” of robots from human hawker cleaners, I made use of the letterform M, to make robot & human arms joined together.
The initial robot arm I used was more like a claw machine, which I didn’t really fancy, and wanted to make one that was more human-ish.
So I used another robot arm, that has more hand and fingers!
To add on the context of robot and human arm, I had them hold a tray together, cleaning up a table at the hawker centre.
This is the final look of the tray, the left side held by the robot and right by a human.
A tip from Joy was to show the different between the robot’s side of the tray vs the human’s. To show that humans are more attentive, I had the human’s side of the tray look cleaner while the robot’s side to be messy and the robot not cleaning it – as they are robots.
This accentuates the contrast more about technology and the occupation dying out, with a heavy local context.
To show that it is a hawker centre table, I used a round table and bright colours. Furthermore, I used a table number – to show that the table is at a hawker centre, and a packet of tissue – which many Singaporeans do to “chope” tables!
Merging all the elements together, this is my final artwork for the letter “M”.
Z – BATIK FABRIC MAKER
To show batik, I decided to use traditional mediums and do batik.
My initial plan was to put a combination of motifs into the letterform Z, but I thought it might look a little too similar to A.
Then while researching I found that the motif crane looks really similar to the letterform Z. Furthermore, crane is a motif that represents long life too. Which is really suitable for this scenario, due to the irony of long life, and the craft not having a long life.
So I drew the crane to look like a Z, and leaving some parts at the bottom un-finished – to show that the maker gave up due to it being hard, and having more details at the top.
And that’s my design process for each of the letters!