Our workload has been reduced from six pieces to four pieces therefore i decided to work with these professions : Gardener, Video Game Player, Fashion Designer/Textile Designer and Assembly Line.

Currently, this is what I’m planning on working towards:

Overall Concept:

• Consumerism

According to Abraham Maslow (1954)’s “Hierarchy of Needs”,  we who are living in the first world environment, we desire more just our basic needs which leads to consumerism such as beauty, entertainment and fashion.

• Subtle decay/glitches

Behind all these chase for consumerism, beneath of the glamour and fun, there are  actually many hidden flaws or negativities that we overlook or don’t pay attention to.

Developments:

Gardener

Idea: bittersweet job, every beautiful thing has its flaws/bad

” I’m one of these people ; Everybody has good and bad days. Nobody is perfect and they may  have hidden flaws but its because of all these that makes one into who they are now. “

• usage of pastel colours for letterings
• blue background
• gradation of decay to full bloomed flowers (subtle)
• use of actual flower/flower petals?

Video Game Player

Idea: rigid, orderly way of playing, fun yet boring, probably forgotten, nostalgia (usually people will go “oh yea i remember this!”)

” I’m someone who prefers routine to constant changes/uncertainty. The feelings towards is dependable in a way to who is the one interacting with me and how their personalities are. Hence, I’m can be seen as someone who can be fun to some people while boring to some others. Its also probably because I may be ‘boring’ to some people  that they will start to forget about my existence and only remember later after years when I’m mentioned to them by chance. “

• glitches in pixels (subtle)
• repetitive characters instead of many varying characters
• lettering appear to be systematic, rigid and not explosive or fun-looking

Fashion Designer/ Textile Designer

Idea: Beautiful but actually complex, tiring and tedious process

” Beneath the surface and also to develop to what i am today, there is actually  a lot of work and the phrase- blood, sweat and tears, literally. “

• colours used instead of black and white
• some design flaws/blemishes (subtle)
• use of actual textiles?

Assembly Line

Idea: Not always perfect but has flaws/ defects when looked closer

” I may seem like I’m doing perfectly fine but if you took the effort and time to take a closer look into me, you’ll find that actually things are not always perfect like how they seem on the surface. “

• black and white overall but defect highlighted in colour or missing parts? (for illustration works)

or

• play of shadows through photography to highlight hidden flaws (for the rolled strips work)