Design Artefact 2 Final

“Break the cycle” campaign application
An application will be launched as part of this campaign promoting information on campaign objectives, event updates, customisable profiles and an online apparel trading marketplace.


Application marketplace
Break the Cycle’s marketplace is a platform for consumers to swap their apparels within the community. All they have to do is upload their apparels under “listings” and update what they’re looking for under “wishlist”. The marketplace is a great platform for fashion lovers alike to trade their wardrobe without breaking the bank or buying more apparels they have no need of. This platform will be a long-term initiative that hopes to create a more sustainable circular mindset of recycling apparels and reducing textile waste.

The marketplace is also extremely user-friendly, allowing for easy swapping by product types, range, brands and users. Hence, users will find it easier to navigate and find items that they are looking for. For user profile, users can state their size and style preference. Hence, users can find others within the community with a similar style that they are more likely to swap with.
There is also a my tickets” section which ties in with the swappable bazaar event and users can keep track of the type of clothing they can swap during the event.

I think this campaign application would be a great platform as compared to other online selling applications such as carousell that works on the idea of buying and selling. For online selling platforms, if sellers are unable to sell their apparels, they would most likely donate or dispose of it. On the other hand, by trading their apparels, they are able to lengthen the lifespan of each item of clothing and give it a new lease of life.

Hence, the application would be a great start towards a long-term solution for a sustainable fashion industry.





Design Artefact 1 Final

“Break the cycle” campaign logo and event tags

Break the cycle is a campaign launched as an initiative to promote a more sustainable business model, a platform that allows a longer lease of life for your apparels.

We believe that loved clothes last and we want to create a community that allows for an open exchange of apparels and ideas, to learn to fall in love with your wardrobe or someone else’s. Hence, the campaign hopes to create a circular mindset and culture of upcycling apparels and making conscious fashion decisions.

Campaign logo

The campaign is titled “Break the cycle”, which is to encourage consumers to break away from the current unsustainable cycle of buying and disposing of fast fashion apparels. The logo was designed to resemble that of a recycling logo with a spin of the slogan, “reuse, repair, recycle”. This is to encourage a circular mindset of reusing clothing or buying second-hand clothes, repairing and mending existing apparels and to recycle old apparels responsibly.

Logo Exploration

Conscious Fashion Week
It would be an annual event consisting of a bazaar held at selected tertiary institutions for students to swap their apparels within the local community as well as workshops held for students to learn more about making conscious fashion choices and ways of upcycling their apparels. This will be launched together with the campaign application which will be my second design artefact.

Target Audience
My main target audience would be millennials who are the largest consumers of fast fashion. The swappable bazaar will first be held at tertiary institutions given the nature of this event, it would be more convenient if it was held within a community which allows for an easier exchange of apparels. Furthermore, students in tertiary institutions are one of the largest consumers of fast fashion given its affordability and availability. The event will later be launched to the wider community once more awareness is garnered.

Campaign promotion
In order to garner more participation for this “swappable bazaar” event, tags with information detailing the event will be attached to clothing at popular retail places such as H&M–who already has a conscious fashion line–to promote the application as well as the event itself. Each tag would also come with a short description or “teaser” as to what the campaign is about.


To create a culture of change that currently thrives on an unsustainable system of buying and disposing of clothing. In order to do so, we must begin with ourselves, individual efforts on a collective scale. This starts with thinking differently about the way we buy and wear clothes, to be more mindful of the way we shop and the impacts of our actions. Where our sense of value is not defined by the latest trends, but by the stories behind our clothes so that it becomes an important piece of our wardrobe and is not easily replaceable or disposed of.


Our actions can change everything. We don’t need to boycott fast fashion brands, but we can demand better quality clothes that afford a better quality of life to the people who make them. Demand that each item we choose to buy and wear was made with dignity and made to last.






Infographic Design Final

Through this assignment, I learned a lot more about organising information and hierarchy within texts. It is important to knock out certain information and this can be done through the use of text weight, size, colours, font choice, sequence etc. Also, it is difficult to visually represent information and to find that balance between visual appeal and communicating data. Takeaways from this assignment of organising and structuring information can definitely be applied to future projects. As a whole, I felt that I could have done more to establish clearer hierarchy but I am relatively satisfied with the final outcome and it is a huge improvement from the first draft. 

Infographic Design Process

Fast Fashion Infographic 

  • A fact sheet summarising the impacts of fast fashion on the environment and workers in the apparel industry
  • Solutions for reducing the consumption of fast fashion

The solution
A business model of the future should aim to foster a deeper and longer lasting connection to fewer and better clothes– sustainable, valuable relationship

  • Editing your wardrobe
  • 1) Reevaluate entire wardrobe and rediscover forgotten items or identify repeated purchases
  • 2) Scrutinise clothing into “yes” and “no” piles, and start to declutter your wardrobe
  • 3) Tackle the “no” pile and decide on ways to give your clothes new life– repair, restyle, redesign or disposal
  • 4) Reorganize “yes” pile into the closet – trousers, tops, bottoms etc. to inspire new previously unimagined outfit combinations
  • 5) Document it– make lists, labels or take photos to keep track of your wardrobe
  • Avoid buying new clothes
  • 1) Buying vintage clothing
  • 2) Thrift shopping
  • 3) Swap clothes with a friend
  • 4) Loan/Rent clothes for any occasion– Clothing rental services
  • Think before you shop ( SHOPPING BAGS)
  • 1) Quality over Quantity– quality clothing lasts longer and becomes a long-term investment piece “buy cheap buy twice”
  • 2) Will you really wear it? – if you won’t get at least 30 wears out of it, don’t bring it home
  • 3) There’s always an alternative– borrow, loan or look deeper into your closet
  • 4) Learn how to love them– learn to take care of your clothes better
  • Circular Design – keeping materials in circulation where recovery or future use is anticipated and enabled
  • Circular Resources– designed with recovery in mind
  • Circular material flows– anything that escapes the industrial cycle should aim to do no harm but to be an active nutrient in the system as a whole
  • Circular  systems– eradicate waste altogether
  • don’t BUT IT unless you LOVE IT, and if you love it, you should MEND IT and if you don’t want it, find a responsible way of DISPOSING of IT

Draft 1
Receipt concept of laying out information



  • Too wordy
  • Wardrobe graphic took up too much space, hence not enough space for other information
  • More graphics can be used to illustrate data
  • The weight of typefaces can be switched up to create more hierarchy within the information
  • The orientation of infographic can be switched to landscape so that there is more space to place information

Draft 2


  • Landscape layout works better
  • Crumpled receipt adds visual noise
  • Still lacks some hierarchy amongst the information
  • Play around with colours
  • Background still looks a little flat

Hence, I decided to go with a flat lay of a receipt to create more dimension and reduce visual noise. 


Final Infographic in the next post.




Task 1A: Exploratory Research – Exploring the What, Why, Who, and How

1. What are some of the current issues confronting our world today? Amongst them, what is of interest and a cause of concern to you?

1. Sexual assaults/ harassment

For every 1000 rapes, estimated that only 310 are reported ( just under 1/3) Rape is the most under reported crime
Only a fraction (57) lead to arrest
Only a fraction of the arrest lead to prosecution (11)

A fraction of the prosecuted lead to incarceration (6)
For sexual harassment in the workplace, the least common respond was to report it and only 30% of those harassed speak up – 70% remain silent
75% of employees who spoke out against workplace mistreatment faced some form of retaliation

Fear is the number 1 reason (20%)
These stats only reflect those experiences of straight white women and not women of colour, gays, men, trans etc.

According to a 2015 survey by the National Center for Transgender Equality, 47% of transgender people report being sexually assaulted at some point in their lives, both in and out of the workplace.

2. Takeout Waste

  • In the U.S. packaging takes up the largest percentage of waste
  • Single use items make up another 10% of U.S. discards
  • Mindless consumption
  • 29% of green house gas consumption comes from the way we make, consume and dispose of stuff 

Takes a lot of energy and resources to produce single use items, more resources needed to be extracted to replace it

Reduce & Reuse > Recycle – Waste Minimisation

  • Eg. Take out condiments ( chilli or ketchup packets ), serve condiments in bulk to reduce waste
  • 1 bulk ketchup dispenser – 359 packets of ketchup
  • 1 bulk sugar at the coffee shop – 120 packets
  • Stop overpackaging –  don’t offer the plastic bag until someone asks for it
  • 1 million plastic bottles are bought / minute
  • No. of bottled water consumption per capita has quadrupled from 1987- 2014

What is being done to mitigate this problem?


  • Seamless & Grubhub, the food delivery apps are offering an option to skip the utensils and napkins ( in 2013, they reported having saved over 1 million utensils and napkins )


  • Reusable takeout containers
  • 1/3 of meals served are to go meals = 350,000 single-use containers
  • checkout the container with your food and return them at the counter after consumption
  • GO Box, a reusable option for take out food
  • In UC Irvine, water bottle filling stations have popped up, making it easier to refill – avoid 3 million plastic bottle / year , disposable water bottle sale dropped 30%
  • UC Irvine, diverting 80% of waste from landfill to recycling and composting facilities

3. Inclusivity of make up brands

  • The beauty industry neglected women of colour
  • The makeup industry’s frustrating cycle of struggle and progress for women of colour

“ African-American women spend $7.5 billion annually on beauty products, but shell out 80 percent more money on cosmetics and twice as much on skin care products than the general market.”

Why do most companies not have the same inclusivity or the success to go with it?

Fenty Beauty is not the first company to have such extensive foundation shades – but what made it stand out from the rest?

  • Make up forever
  • Loreal
  • Cover Girl
  • Revlon
  • Maybelline
  • Main stream makeup brands were limited to a handful of options , many of them fall short in providing the correct shade
  • Makeup artists say that there is no extra difficulty in understanding deeper skin tones
  • Deeper shades with the right undertone is difficult to find – why? considering how the difference between a lighter and darker shade is just the ratio of pigment
  • Not just limited to foundations but blush, eyeshadow etc. and deeper skin tones require more pigment
  • Only 18% of American Chemical Society (ACS) were people of colour
  • In 2013, black, hispanic and asian women made up only 16.3% of workers in the personal care products industry

There has been efforts made in mainstream beauty industry to be more inclusive, but why is it taking them so long?

  • Narrow ideals of what constitutes beautiful
  • Even though there are a wide range of women who are willing to pay and the demand is there to see themselves represented, companies are not willing to cater to them in fears of damaging their brand and make their brand less glamorous, less beautiful if it is attached to darker skinned women

There are products for women of colour but beauty industries still focused a lot on skin lightening products

Cultural movements– Black is beautiful and the all out effort to install racial pride in black people have done much to neutralise and offset much of the damaging effects of oppression from being black

Black owned cosmetics – Fashion Fair , Black Opl, Iman, Nars, Bobbie Brown, Mac

Mac Vibe Tribe collection – Cultural Appropriation, culturally insensitive

Independent brands have stepped in to fill the mark – The Lip Bar, Cocotique, koyVoca ( rely heavily on social media to promote their brand)

4. Overconsumption– Fast Fashion

Apparel industry is the second most polluting industry in the world

A trend for companies to outsource their production = demand for cheaper labour and material

80% drop in employment since 1990s

Huge consequences for the people making the clothing and the environment

Polyester a polluting plastic made from fossil fuel, now in over half of our clothing 

  1.  Every single piece of polyester clothing that has been produced is still on our planet today 
  2.  When we wash our clothing, thousands of microplastics go into our water systems 
  • Fishes are consuming the microplastics and we are consuming the fish 
  • Research done in California found that 1 in 4 fishes contain this microplastics 
  • The greatest pollution are actually these micro plastics

Requires 8x the energy to produce polyester

Where is this clothing being made?

Environmental Impact

  • In China, 3/4 of energy supply are coming from coal
  • Most of our clothing are coming from the most pollutive form of energy
  • 5x more carbon output than all of the airlines combined

Social Impact (Who are the ones making these apparels)

  • 1 in 6 people in the world work in some part of the apparel industry
  • 80% women, 98% of them are not receiving a living wage – locked in a channel of poverty
  • Shopping all the time but never having anything to wear

  1. Transparency is when companies are willing to name the factories they are working with , no way for third parties – media, people to search whether what they claim is actually taking place
  2. 98% not receiving a living wage
  3. Outsourcing is done to “shadow factories” to keep up with the low cost and high demands , they hv much lower living standards
  4. do not show if its actually organic cotton, cotton is the 4th largest pesticide consuming crop

Second largest polluter of fresh water globally – most developing countries release their dye products directly into the local water supply

Solution (what can be done?)

  1. majority of the resources focused on marketing and what can be sold to us, unlike technology it is really not designed for us at all– mass production
  2. 90% of brands do not actually know where their material is coming from
  3. open door policy with our manufacturers and production domestically

  • Love what you buy, quality > quantity
  • Clothing as an investment piece in the long term
  • Consumers dictate the direction in which the apparel industry goes

The True Cost

2. Why is the issue important? Who does it affect and how? 

The term “fast fashion” refers to the speed at which clothes are consumed and disposed. On average, each American throws out 82 pounds of textiles each year. Large fashion companies such as Zara, H&M, Topshop and Forever21 release as many as 18 collections a year which results in consumers constantly renewing their wardrobes in accordance with the latest trends.

Inefficient production practices and the exploitation of workers in developing countries with capital-friendly labor laws allow these companies to produce clothing on a mass scale and sell them at extremely low prices. Many consumers are ignorant to the transnational flow of goods, exploitative labor conditions and environmentally corruptive production practices that result in the cheap prices we see on our clothing tags. Mass supply and affordability, combined with the incessant craving for novelty bred by consumer culture, has created a mindset of expendability when it comes to clothing that the planet is unable to sustain.

At the end of the day, fast fashion is bad for the environment, promotes labour exploitation, encourages a consumerist mindset of buying stuff we do not need and the only ones who benefit from this are corporate companies.

3. Who do you need to communicate to, and why?

Main target audience would mainly be consumers in developed countries such as ourselves who are the most susceptible to marketing campaigns by the fast fashion industries and the driving force behind the growth of this industry.

Hopefully to raise awareness on the detrimental effects of overconsumption socially and environmentally, as well as lifestyle changes they can adopt to mitigate this problem.  As consumers, we need to shift our habits toward investing in quality attire. We should buy clothing with the intent of wearing it for years to come and eliminate the desire to constantly renew the items in our closets. Each purchase must be backed by the consciousness of personal responsibility.

4. How has visual communication contributed to address the cause?

Celeste Tesoriero’s “anti-campaign”

Celeste Tesoriero is the Sydney-based designer who has shot her AW’16 collection on location with every model wearing every garment inside-out.

“Sustainabilty doesn’t have to this big scary thing: it can be as simple as asking who made my clothes?” “You see this ripple effect: once people start asking simple questions, they soon start asking more complex ones, and they can make their own choices about what feels right for them and their morals with more knowledge.

Fashion Revolution ( #whomademyclothes )

Fashion Revolution believe in a fashion industry that values people, the environment, creativity and profit in equal measure.

“We want to unite people and organisations to work together towards radically changing the way our clothes are sourced, produced and consumed, so that our clothing is made in a safe, clean and fair way.

We believe that collaborating across the whole value chain — from farmer to consumer — is the only way to transform the industry.”


 #lovedclotheslast explores the issue of waste and mass-consumption in the fashion industry, and hopes to inspire you to buy less, care more, and know how to make the clothes you love last for longer.

I think that the idea of a zine is a really smart way of tying it together with the cause – given its fresh take on a traditional fashion magazine. It is visually engaging with its infographics, illustrations, visuals, text, layout etc. It is bold, fresh and just screams “rebellious”. It is a great idea to create visual interest while providing the relevant information that makes the viewer want to pick up a copy to learn more about the cause.



Typography 1 project 4

We have finally come to our project of the semester!! Initially I had a hard time coming up with an idea for my project but I knew I wanted to do an extension of our project 3 – type as pattern. I thought that slapping a pattern on a notebook would be too cliche and overdone so I thought of all the possibilities of when I could use type as pattern.



I came across a bunch of typographic card designs online which inspired me to make my own. I wanted to incorporate 4 different typefaces and a different colour to differentiate the 4 suits.

  • Clubs – Baskerville – blue
  • Spade – Bodoni – green
  • Hearts – Superclaredon – red
  • Diamond – Didot – yellow

Design Exploration

These were a few of the design explorations that I did. Initially, I wanted to make a unique design for each alphabet / number with different styles, playing with repetition, scale, gradient, density, opacity etc. However, after my first consultation, Shirley mentioned that everything ended up looking disconnected as there were multiple styles in a single set of suits and  and it was better to stick to a single style throughout. Also, for the design such as the “K”, the “pattern” aspect of the design was lost as I was just cutting up the K into fragments. In the end, I decided to just go with the style of the “A”, sticking to interlacing and slicing up the font. There was also the issue of whether I should use letters or numbers for the 2-10 but in the end, I decided to just stick to numbers to avoid making it too complicated for the user to read the cards. 

I wanted to keep the design consistent throughout all the “A”s but I found it a little hard given that each typeface has different anatomies and it was not possible for everything to follow a fix template. For instance, the difference in the height of the crossbar would mean that I have to alight it higher or lower according to the different types. As shown above, Bodoni has a lower crossbar, hence, it is cut off when interlaced with another “A”. It was also hard to interlace certain alphabets with certain typefaces being narrower or wider.  


Design Backing

As for the backing of my cards, I used my pattern design from project 3 but I had a hard time deciding on the colours. In the end I decided to stick to monochrome as using multiple colours wouldn’t make any senses given that the colour would give away the identity of the suits when playing. And sticking to blue would not match the other colours used on the front. 

Design packaging

I used elements of the different fonts on the box itself. The name font play is a dual meaning title. It means playing with the physical cards itself and playing with the typography at the same time. 

Font Play is a deck of cards that features the anatomy of 4 different typefaces– Baskerville, Bodoni 72, Superclaredon and Didot. A unique pattern is created for each set of number or alphabet based on the type’s anatomy. Notice how the characteristics of each font affects the design as you play!

The whole concept behind Font Play is to get users to compare how anatomy of the different typefaces affects the patterns created and to spot the differences behind each unique design. 

Coming up with the dimensions of the box was a bit of a challenge for me as I based the measurements off a generic poker card box template. However, the paper quality and thickness would be differ from the original poker card and I was afraid of whether my cards would fit. 

End product


Overall, I was pretty satisfied with the results. Despite the tedious process of designing 52 cards, I really enjoyed myself and it was pretty fun exploring the anatomies of the different typefaces. Had I more time, I would probably explore more compositions and maybe include a “fun fact” sheet for each typeface used to tie the designs together better. Cheers to the end of project 4 to conclude this semester 🙂