Project 3a: Type as Image

For this project, we had to create a series of images using one traditional typeface and making use of the different weight of the type to create our image. 

While I was thinking of what image to do, I knew I wanted to do something intricately detailed and the first thing that came to mind were shophouses. I love the details and ornamentation of shophouses in Singapore and I really wanted to try it out to see what I could come up with. 

I chose a san serif font because I wanted something more structured and angular with less “curves” to really show the details of the patterns created and I went with Avenir because it had the largest family of fonts. I love how after stretching and manipulating the type, I was actually able to get a variety of thickness in the composition. 

In my second image, I wanted to do something related to local flavour so I went with traditional nonya kuehs. 

I decided to go with a serif font for a change from the previous image. It was really fun experimenting the different typefaces and figuring out ways of incorporating it into an image.