Tag Archives: project 1

01 Image Making Through Type: Ideation and Process


I began my ideation with the basics,

“My name is…”

I wrote down as many variations of my name, which I felt that will be helpful later on, when I have to decide which name/initials will be more suitable for my letter form.

Concept (process):
As we have to come up with 4 different designs, I felt that maybe I could link them up and tell a story. I started with looking into my dream jobs and these are some jobs which I listed out:

Interior designer
Packaging designer
Brand identity designer
UIUX/User experience designer
Goldsmith/jeweller (jewel crafter)
Pastry chef/pâtissier
Tattoo artist
Spiritual healer (shaman/witch/enchanter)  
Fragrance chemist (Alchemist)


Eventually, I narrowed down the list and got my 4 jobs.

The Journey of Dream Jobs
Tone: Positive
Message: Sometimes, dream jobs are seemingly impossible due to constrictions and practicality. Nonetheless, going through this identity crisis of being conflicted with what we want is mandatory to find ourselves; in hopes that everything will eventually work out.


In chronological order,

Tattoo artist
Packaging designer


As this project was to incorporate the letterform which reflects a particular job, I found these examples really interesting and useful: how they managed to visualise both letterforms and shapes and make sense out of it.

Chineasy by ShaoLan Hsueh

Moonshine poster by Jon Klassen

Mariano Pascual’s 36 Days of Type (click to see the rest)

36 Days of Type by Shiffa






To show this impossible dream of mine, I portrayed a dessert to be pretty-looking on the outside and disgusting on the inside.

Initially, I wanted to use solely complementary colours but subsequently, I felt that it was lacking colours and vibrancy.

Also, in the composition with the green background, my letterforms were incorporated into the reflection of the slime (k a i). However, after consultations, Joy mentioned that the letterforms could be incorporated into something more significant to my story/dream job.

So, I have made some changes, like the colours used. I included a range of analogous colours instead. The letterform, K, is in a form of the crack seen on the plate instead: showing how impossible this dream is and that is a bad choice for me to do so.

As compared to the letterforms in the slime, I found it slightly easier to incorporate the letter K as a crack as it is angular. Whereas, the slime took on an organic shape and fitting angular letterforms would cause it to warp even further, losing their readability.





I was Inspired by Zaha Hadid, an Iraqi-British architect. Known as the “Queen of Curves”, her architecture style is advanced and sleek.



In this design, I wanted to illustrate impossible architecture through exaggerating the structure and subtracting the basics of what makes a building foundationally sound and strong. In my sketches, I tried creating this structure using geometrical and organic shapes, or a mix of both. Depending on my choice, the letterforms chosen varies. My initials, “KT”, as compared to “KAI” seemed more appropriate as the angularity of it is an advantage. The letterforms are illustrated as sticks which are trying to support the structure but from consultations, Joy suggested to make this structure look “even more impossible”.

For the last design, I added texture to it so that it looks more dynamic.



Inspired by the Ukiyo-e art movement, I wanted to design something which reflected a rebellious phase of mine, and also the practicality of being a tattoo artist due to cultural constrictions. I started off experimenting with the neon-sign look as it reminds of shady places that bad and messed up people visit. Also, the tattoo artist is drawn in lines, unlike the person getting tattooed, as it represents this dream job of mine does not even exist at all; an impossible vision.

However, I couldn’t think of how should my letterforms be in this composition as the line work illustrations are a little distracting.

In the last picture, I experimented with the brush tool that I have learnt in class. Instead of illustrating the chain manually, I made a pattern brush, using chains. Most probably, I would include this chain element in my letterform as it represents the cultural restrictions of being a tattoo artist.



Memphis artist, Peter Judson,
with his vivid isometric illustrations.







In my final design, I played with basic shapes as I was inspired by memphis art style. By utilising this art style, I felt that the placement of elements and colours used played a great part in creating a dynamic composition; one that looks playful and joyful.



01 Image Making Through Type: Artist Research

After the lectures and my classmate’s presentations, I went to research more about some art movements and key artists in that movement.


Kazimir Malevich (1879- 1935) is a Russian Avant-garde artist, a Russian painter, sculptor and art theoretician. He was a pioneer of geometric abstract art and the originator of the Avant-garde Suprematist movement. Malevich worked in a variety of styles, but his most important and famous works concentrated on the exploration of pure geometric forms (squares, triangles, and circles) and their relationships to each other and within the pictorial space.

Ilya Chashnik (1902-1929), a Russian suprematist, has a similar style to Malevich, which I really love. As this project’s aim was to create an image while incorporating letterforms, I thought it would be appropriate to extend my research to these art styles which used basic shapes in their composition.


Aeroplane Flying (1915) by Malevich , Suprematistische Komposition (1920–1922) by Ilya Chashnik 

Another notable artist is El Lissitzky (1890-1941), a Russian artist, designer, photographer, typographer, polemicist and architect. He was a key figure of the Russian avant-garde, who designed numerous exhibition displays and propaganda works for the Soviet Union and greatly influenced the Bauhaus and constructivist movements.

Part of the Show Machinery (1923) El Lissitzky 

Globetrotter (in Time) (1923) by El Lissitzky 


Alphonse Mucha (1860-1939), was a Czech Art Nouveau painter and decorative artist, known best for his distinct style. He produced many paintings, illustrations, advertisements, postcards, and designs. His style is known to be rich in natural forms and decorative.

Mucha’s style and those of the Russian Constructivism and Suprematism are unlike and opposing; one focuses on purely basic shapes whereas the other, embraces the organic form of shapes and pushes them further, creating stunningly beautiful paintings.

Job Cigarette Papers (1896) by Alphonse Mucha


Ukiyo-e means “Pictures of the Floating World” and this art movement refers to a style of Japanese woodblock print and painting from the Edo period (1639–1858) depicting famous theater actors, beautiful courtesans, city life, travel in romantic landscapes, and erotic scenes. As Japanese art flourished from the 17th to 19th century, Japonism, the study of Japanese art and artistic talent, affected fine arts, sculpture, architecture, performing arts and decorative arts throughout Western culture. Early impressionist, such as van Gogh, was influenced by Ukiyo-e.

Onoe Eisaburo I, Toyokuni, c. 1800

Princess Takiyasha Summons a Skeleton Spectre to Frighten Mitsukuni, Kuniyoshi, c. 1844

Portrait of Père Tanguy (1887) by Vincent van Gogh

Ukiyo-e is an interesting art movement to learn about, especially its power of influence. Overall, these are the art movements which were key to understanding and appreciating how these artists incorporate thought in shapes, forms, colours and even culture.