I largely agree with the author. Over the summer, I have completed a UI UX internship in a software company. There I faced the problem of communicating what the company vision of the app to the user.

User behaviors: “can condition experiences be shared?

Fleur states that communication is difficult when concrete evidences cannot be shared. In UI UX many strive to be universal, to be understood by the masses. However, what is universal? When I first ran the first round of user testing on the app during my internship, I realised how vastly different each person is conditioned to use the app. While the interaction of the app was inspired by UX popular social media apps such as tik-tok, Instagram and reddit, I received mixed feedback on the ease of use. Some found the learning cure steep while others found it an ease to use. For example, back button. There are two camps: a. swipe to return to a page or b. using back buttons. Most apple users are condition to swipe as apple removed the home button, but countless others rely on the back button. When I tried to remove all back buttons to make the designs sleeker and minimal, many users were stuck on the screen. What may seem like a concrete experience to me, swiping, is learnt behaviours for others. I believe that today universal behaviour in UI UX trends are structured by big brands for example: the email icon of gmail. These are conditioned experiences, that takes years to implement. So when creating a new concept such as voice recognition or augmented reality, as a UI UX designer, how do we shape and visualise these abstract concepts.

So how do we organise information and structure the flow of the page. Especially when creating for an app environment, the real estates decrease to 1/5 of the desktop page. How do you effectively translate a webpage to an app? How do we create a universal experience that can be understood by the masses. Hopefully by the end of the semester, I will be able to answer these questions.