What speaks to us, seemingly, is always the big event, the untoward, the extra-ordinary: the front-page splash, the banner headlines. Railway trains only begin to exist when they are derailed, and the more passengers that are killed, the more the trains exist.

I do agree with George Perec to a great degree. We have been condition to live in a fast pace society that we have been desensitised to the mundane. Tabloid news,  rumours, tragedy are the fastest news media consumed today. We don’t pay attention to that one specific plane in the sky flying over our head now, unless Iran accidentally strikes it down. This also leads back to the age old philosophical thought: “If a tree falls in a forest and no one is around to hear it, does it make a sound?”

My answer to that, no, and that’s where I fail. I agree that we have to keep questioning. Only with questioning, we will be able to understand more perspective. By understanding more perspective we are better able to empathise with our user. What is their pain point? How can we better improve their experience. This article made me realise how blind I am of my users. Observation is powerful, and it is necessary.