As the event name suggest, the poster is promoting an event called the “Altitude Jazz Festival”. In the poster, we see the component of “Altitude” depicted in a vector of mountains and “Jazz” is shown through what we can assume is a trumpet at the bottom of the poster.
Looking at the poster, I feel calm and at the same time excited. I think the calmness is attributed to the smooth lines and curves in the poster. The excitement I think was from the vibrant colours.
The seamlessly integration of the two different components (Altitude and Jazz) together stood out for me. The poster has a good balance of positive and negative spaces, hence it doesn’t feel cluttered or messy. The “clouds/smoke” helps to guide the flow of how the poster should be read from top to bottom.The colours used in the composition is very vibrant and youthful. The usage of primary colours, I felt helped to contribute to the youthful imagery.
The visuals and colours really help in capturing the attention, however, I did wish that the text could have been integrated into the poster better.