(image taken from: https://www.guggenheim.org/exhibition/jenny-holzers-for-the-guggenheim)
I chose the work ‘For the Guggenheim’ by Jenny Holzer.
Jenny Holzer is well known for her aphorism and condense narratives on LED billboards, engraved in plaques or projected on buildings. They generally are condensed into the various series of ‘laments’, ‘truisms’ and ‘Inflammatory Essays’
Holzer’s work ‘For the Guggenheim’ is a large scale projection of various aphorisms and condense narratives over the Guggenheim museum. The building was overlaid with scrolling bold, white texts that ranged from one liners and short narratives. They pull various emotions and intrigue the audience to think upon the words of advice flashing on the Guggenheim, some almost haunting drawing one to think of past memories. An example of such quotes, “the little soul roams among, those landscapes, disappear, returns, draws near, moves away, evasive…” it somehow intrigues one to imagine, wander and maybe reflect on what these words mean to them.
Holzer believes in both message and the medium used, as such her words are a call to the general public to make them think Critically. One of her most famous sentences, ‘Protect Me from What I Want’ and ‘Abuse of Power Comes as No Surprise’ are used to draw people to social injustice.
- The Art Story. (2018). Jenny Holzer Overview and Analysis. [online] Available at: https://www.theartstory.org/artist-holzer-jenny.htm [Accessed 9 Sep. 2018].
- Guggenheim. (2018). Jenny Holzer: For the Guggenheim. [online] Available at: https://www.guggenheim.org/exhibition/jenny-holzers-for-the-guggenheim [Accessed 9 Sep. 2018].
- Smith, R. (2018). Review/Art; Holzer Makes the Guggenheim a Museum of Many Messages. [online] Nytimes.com. Available at: https://www.nytimes.com/1989/12/13/arts/review-art-holzer-makes-the-guggenheim-a-museum-of-many-messages.html [Accessed 9 Sep. 2018].